# Marios Pizza: Agent-Direct Score F (20.5%)

Site: https://www.marioskastrup.dk/
Report: https://directindex.org/r/iconic.dk
Scanned: 2026-10-14 (provisional: the action test and the assistant citation check pending)
Marios Pizza is largely invisible to agents.

## What to fix first, by points
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering path at all.** (+15 points) Agents have nothing to act on. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No working HTTPS.** (+3 points) The page is only served over plain http. Agents and browsers downrank or refuse it.
- **Almost no text without JavaScript.** (+2 points) Crawlers that do not run scripts see an empty page. Render the menu, hours and address as plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: what to paste

Structured data, one block in the page head:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Marios Pizza",
  "url": "https://www.marioskastrup.dk/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.6359495,
    "longitude": 12.6026123
  },
  "servesCuisine": [
    "pizza"
  ]
}
</script>
```

llms.txt draft:

```
# Marios Pizza

> fast food restaurant (pizza) in Copenhagen.

## About

- Website: https://www.marioskastrup.dk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.

## Where it stands
Rank 964 of 1253 in Copenhagen (top 77%).

| What the top tenth does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 95% | no |
| Structured data with address, phone and hours | 42% | no |
| Have an llms.txt | 17% | no |

Nearest places with a similar menu: Aladdin Pizza & Grillbar (C, 1100 m, https://directindex.org/r/aladdinspizza.dk); The Foodcorner (D, 1475 m, https://directindex.org/r/foodcorner.dk); Cafe 2770 (C, 1800 m, https://directindex.org/r/cafe2770.dk); Pizzeria Acqua Et Farina (F, 1909 m, https://directindex.org/r/acquaefarina.dk); Seher's Pizza & Grillbar (D, 2144 m, https://directindex.org/r/seherspizza-kastrup.dk); Pizzeria La Sorpresa (D, 2436 m, https://directindex.org/r/pizzerialasorpresa.dk); Pizzeria Sardegna (D, 2555 m, https://directindex.org/r/pizzeriasardegna.dk); Flo's Pizza (C, 2591 m, https://directindex.org/r/flospizza.dk); Mellabella Amager (C, 2699 m, https://directindex.org/r/mellabella.dk); Pizza By Nick (F, 3048 m, https://directindex.org/r/pizzabynick.dk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked and claimed businesses in each city index.

Against its peers: Sites built with Webflow average 57% (25% A or B, 1854 sites); this site 20.5%.

What an AI agent reads on this site: https://directindex.org/r/iconic.dk/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| reachable | 13.3 | 25 |
| readable | 0 | 25 |
| actionable | 0 | 15 (action_test pending) |
| cited | 0 | 0 (probes pending) |

## Agent readiness (Cloudflare criteria)
Level 0 of 5: Not Ready. Cloudflare's report: https://isitagentready.com/iconic.dk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Methodology: https://directindex.org/methodology · Rescan: https://directindex.org/scan?url=iconic.dk&force=1
