---
title: What an AI agent reads on Icona · The Direct Index
url: https://directindex.org/r/icona.net.au/agent-view?format=md
---

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 [Report](https://directindex.org/r/icona.net.au) · scanned 2026-10-18

# What an AI agent reads on Icona

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [icona.net.au](https://icona.net.au/), taken from the copy the scanner kept.

8,294

characters of text without JavaScript

Organization

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Premium Medical and Dental Equipment | ICONA AustraliaRow triangle Shape · language en-US. First 1,800 of 8,294 characters:

```
Premium Medical and Dental Equipment | ICONA Australia Skip to primary navigation Skip to main contentICONA Pty Ltd AustraliaDental Equipment Sales & Support1300 442 662Home About Products Shop Service Remote Support Service Partner Australia Brochures Blog Contact Us 1300 442 662 Providing Equipment Centered on Comfort and Care If you are a practitioner who is passionate about caring for your patients, then we are passionate about helping you achieve your goal. Our relationship with customers is one based on providing the best value in affordable premium dental and medical equipment that leads to the best comfort and care for your practice. FacebookThis field is for validation purposes and should be left unchanged.NameEmail Message Δ We were thinking of getting a second hand chair, but at ICONA the Fedesa chair was exactly what we need and it has been reliable. All the nurses want to use the room with the Fedesa chair. Read more Carnegie Dental VIC Quality and after sales service are important to me and I’d be happy to recommend ICONA to others. I’ve never had that ‘you’ve been sold to and abandoned’ feeling from ICONA and its people. Read more Mike Cater Practice Manager, Riverside Dental Care I knocked on every door I could looking for the right place and people for my new business. The personal connections I formed with companies like ICONA made the process so much easier Read more Victoria Riechelman Director, Clean Teeth Dental, Auckland I knocked on every door I could looking for the right place and people for my new business. The personal connections I formed with companies like ICONA made the process so much easier Read more Victoria Riechelman Director, Clean Teeth Dental, Auckland Carnegie Dental × We were thinking of getting a second hand chair, but at
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | ICONA Pty Ltd Australia |
| Telephone | 1300442662 (a tel: link, not structured) |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, PropertyValueSpecification) |

 Actions

## The links it would act on

No booking or ordering link found; only a phone number (1300442662). An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/icona.net.au) turns it into a score and a list of fixes, with code to paste.

#### The Direct Index

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#### Use it

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#### Vendors and help

[Booking and ordering vendors](https://directindex.org/vendors)[Which vendors' terms allow agents](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency)

#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

[Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml)

Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```