# icelolly.com: Agent-Direct Score B (76.9%)

Site: http://www.icelolly.com/
Report: https://directindex.org/r/icelolly.com
Scanned: 2026-11-15 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
icelolly.com is mostly ready for agents.
An AI assistant can open icelolly.com's website. It can read what icelolly.com offers. It finds a way to book or order directly, through Musement.

## Direct links
- Book directly: https://assets.prod.musement.com/bread/trk.min.js (through musement acting for the business)
- Menu: https://www.icelolly.com/
- Phone: 01133230374
- Address: Park Row House 19-20 Park Row, LS1 5JF, Leeds
- Prices: 10 prices on the site, the middle one £350

## Nearby, also direct
Places near icelolly.com that take a booking or an order on their own website, with no marketplace in between.
- Henry Moore Institute (100 m): https://directindex.org/r/henry-moore.org
- Flight Centre (330 m): https://directindex.org/r/flightcentre.co.uk
- Kuoni Travel (360 m): https://directindex.org/r/kuoni.co.uk

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **10 prices on the landing page, the middle one £350.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "icelolly.com",
  "url": "http://www.icelolly.com/",
  "telephone": "01133230374",
  "address": "Park Row House 19-20 Park Row, LS1 5JF, Leeds",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.7990495,
    "longitude": -1.5470585
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://assets.prod.musement.com/bread/trk.min.js",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Tickets and prices with prices on the page.** Agents can read the items and prices.
- **Tickets through musement on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
Not ranked yet in Leeds tours, attractions and museums.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 70% | yes |
| Publish the menu or price list as HTML | 10% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 10% | yes |

Nearest places in the index: Leeds Cenotaph (F, 85 m, https://directindex.org/r/geograph.org.uk); Event Genius (F, 93 m, https://directindex.org/r/eventgenius.co.uk); Henry Moore Institute (C, 104 m, https://directindex.org/r/henry-moore.org); Visit Leeds (D, 114 m, https://directindex.org/r/visitleeds.co.uk); Apollo Travel (C, 128 m, https://directindex.org/r/apollotravel.com); Going Places (F, 181 m, https://directindex.org/r/going-places.co.uk); Maths City (C, 260 m, https://directindex.org/r/mathscity.co.uk); Wallace Arnold Travel Shop (F, 297 m, https://directindex.org/r/wallacearnold.com); Flight Centre (C, 331 m, https://directindex.org/r/flightcentre.co.uk); Kuoni Travel (C, 363 m, https://directindex.org/r/kuoni.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Leeds tours, attractions and museums and named 47 places. icelolly.com wasn't one of them. See who was named: https://directindex.org/city/leeds-tours/recommended


See what an AI agent reads on this site: https://directindex.org/r/icelolly.com/agent-view

## Businesses like icelolly.com in Leeds tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Leeds tours, attractions and museums | 23 | 40% | 4% | 76.9% |

The best of the businesses of the same kind in Leeds tours, attractions and museums: York Gate Garden (B 82.5%, https://directindex.org/r/perennial.org.uk); Harewood House (C 68.8%, https://directindex.org/r/harewood.org); Mission Out (C 68.8%, https://directindex.org/r/missionout.co.uk); Hays Travel (C 60%, https://directindex.org/r/haystravel.co.uk); Royal Armouries (C 58.8%, https://directindex.org/r/royalarmouries.org).

With the fix above (Structured data is incomplete), the score would be about 87.7%, which would be first of 23 in Leeds tours, attractions and museums.

## The direct record
What agents get for icelolly.com, as JSON: https://directindex.org/api/direct/icelolly.com
- Book: https://assets.prod.musement.com/bread/trk.min.js (vendor on own site: Musement; found by the scan of 2026-11-15, not yet tested)
- Order: none on record
- Menu: https://www.icelolly.com/ (html_inline; from the scan)
- Hours: none on record
- Phone: 01133230374
- Stable links that count: https://directindex.org/go/icelolly.com/book, https://directindex.org/go/icelolly.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Musement: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 15 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 2 of 5, Bot-Aware. Cloudflare's report: https://isitagentready.com/icelolly.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: yes
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: yes
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/icelolly.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/icelolly.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=icelolly.com&force=1