---
title: What an AI agent reads on Iceland · The Direct Index
url: https://directindex.org/r/iceland.co.uk/agent-view?format=md
---

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 [Report](https://directindex.org/r/iceland.co.uk) · scanned 2026-10-21

# What an AI agent reads on Iceland

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [iceland.co.uk](http://www.iceland.co.uk/), taken from the copy the scanner kept.

11,064

characters of text without JavaScript

none

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Online Food Shopping | Iceland GroceriesKlarna Payment Badge · language en-GB. First 1,800 of 11,064 characters:

```
Online Food Shopping | Iceland Groceries MenuHelpStore FinderRegisterSign InBook a Delivery0£0.00(estimated)CheckoutGroceriesFree DeliveryEssentialsKids EssentialsExclusive BrandsEvents & Inspiration GroceriesBackGroceries New & Trending FrozenBackFrozen View All Meat & ChickenBackMeat & Chicken View All Chicken Beef Sausages Burgers BBQ Meats Skewers Chicken Wings Joints Lamb Pork & Gammon Breaded & Battered ChickenBackBreaded & Battered Chicken View All Chicken Strips & Tenders Chicken Burgers Chicken Chunks & Bites Shredded Chicken Chicken Nuggets Chicken Wings Chips & PotatoesBackChips & Potatoes View All Chips & Fries McCain Roast & Mashed Potatoes Hash Browns Potato Shapes & Croquettes Jacket Potatoes Potato Waffles Chip Offers Ice Cream & LolliesBackIce Cream & Lollies View All Ice Lollies Ice Cream Cones Ice Cream Sticks & Bars Ice Cream Tubs Exclusive & Luxury Ice Cream Majestics Ready MealsBackReady Meals View All Chinese & Oriental Indian Traditional Italian Luxury Meal in a Bag Frozen Snacks Spanish & Mexican Myprotein Side Dishes Pizza & Garlic BreadBackPizza & Garlic Bread View All Stuffed Crust Pizza Deep Pan Pizza Garlic Bread Mini Pizzas Thin & Crispy Pizza Woodfired Pizza Stonebaked Pizza Chicago Town The Dough Company Pizza Offers Fish & SeafoodBackFish & Seafood View All Battered & Breaded Fish Prawns & Seafood Fish Fingers, Fish Cakes & Scampi Fish Fillets Fish Pies & Meals MSC & ASC Fish Salmon Cod Haddock Harry Ramsden’s Desserts, Fruit & PastryBackDesserts, Fruit & Pastry View All Desserts Hot Puddings Frozen Fruit, Smoothies & Ice Pastry Party Food & Buffet BoxesBackParty Food & Buffet Boxes View All Buffet Boxes Exclusive Branded Party Food Pies Pasties and Sausage RollsBackPies Pasties and Sausage Rolls View All Pies & Puddings Pasties, Quiche
```

 Facts

## What it can say about the business

| A business type in JSON-LD | no |
| Name | no |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 2 (ContactPoint, EntryPoint, FindAction, OnlineStore, SearchAction, TradeAction) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [www.iceland.co.uk/free-delivery.html](https://www.iceland.co.uk/free-delivery.html) | ordering | the business's own site |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/iceland.co.uk) turns it into a score and a list of fixes, with code to paste.

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#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```