# HWM by Sabrina: Agent-Direct Score F (9.2%)

Site: http://www.hwm-kaiserswerth.de
Report: https://directindex.org/r/hwm-kaiserswerth.de
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
HWM by Sabrina is largely invisible to agents.
AI assistants can't open HWM by Sabrina's website, so they go by what other sites say about it.

## Direct links
- Phone: +49211400422
- Address: Kaiserswerther Markt 7, 40489, Düsseldorf

## Nearby, also direct
Places near HWM by Sabrina that take a booking or an order on their own website, with no marketplace in between.
- S-thetic Derma Düsseldorf (80 m): https://directindex.org/r/s-thetic-derma.de
- Federica De Conno Estetica (140 m): https://directindex.org/r/fdc-estetica.de
- Landua Kosmetik (150 m): https://directindex.org/r/landua-kosmetik.de
- Individual Personal Haircut Talip Tahta (710 m): https://directindex.org/r/taliptahta.de

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_503). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Düsseldorf, 8.5% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "HWM by Sabrina",
  "url": "http://www.hwm-kaiserswerth.de",
  "telephone": "+49211400422",
  "address": "Kaiserswerther Markt 7, 40489, Düsseldorf",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.30142617,
    "longitude": 6.73377606
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.

## Where it stands
827 of 889 in Düsseldorf hairdressers and beauty salons. Top 93% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 91% | no |
| Publish the menu or price list as HTML | 23% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: nails18 (F, 72 m, https://directindex.org/r/optik-plagemann.de); S-thetic Derma Düsseldorf (C, 83 m, https://directindex.org/r/s-thetic-derma.de); Federica De Conno Estetica (C, 138 m, https://directindex.org/r/fdc-estetica.de); Landua Kosmetik (C, 154 m, https://directindex.org/r/landua-kosmetik.de); Felstau-eggert S. Fachkosmetikerin (F, 200 m, https://directindex.org/r/kosmetik-felstau.de); Smilecarecenter Düsseldorf-nord Zahnkosmetik (F, 461 m, https://directindex.org/r/metabolic-typing.de); Dammer und Macher (F, 511 m, https://directindex.org/r/dammerundmacher.de); Hayer's Friseure (D, 680 m, https://directindex.org/r/hayers-friseure.de); Individual Personal Haircut Talip Tahta (D, 706 m, https://directindex.org/r/taliptahta.de); Friseurstudio Concetta Cinnirella (C, 1460 m, https://directindex.org/r/concetta-cinnirella-friseurstudio.de).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (29% A or B, 108921 sites); This site 9.2%.

See what an AI agent reads on this site: https://directindex.org/r/hwm-kaiserswerth.de/agent-view

## Businesses like HWM by Sabrina in Düsseldorf hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Düsseldorf hairdressers and beauty salons | 889 | 45% | 12% | 9.2% |
| Sites built with WordPress in Düsseldorf hairdressers and beauty salons | 339 | 52% | 17% | 9.2% |

The best of the sites built with WordPress in Düsseldorf hairdressers and beauty salons: Arteo Beauty and Health (B 84.6%, https://directindex.org/r/m-akbas.de); Düsselcut Barbershop (B 84.6%, https://directindex.org/r/duesselcut.de); Goldenratio Cosmetic (B 84.6%, https://directindex.org/r/goldenratio-cosmetic.com); Icelaser Dauerhafte Haarentfernung (B 84.6%, https://directindex.org/r/icelaser.net); Mabyen Baby Spa (B 84.6%, https://directindex.org/r/maela-base.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; Appointments through an unrecognised third party), the score would be about 84.6%. That would be 5th of 889 in Düsseldorf hairdressers and beauty salons, up from 827th.

## The direct record
What agents get for HWM by Sabrina, as JSON: https://directindex.org/api/direct/hwm-kaiserswerth.de
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +49211400422

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_503); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/hwm-kaiserswerth.de/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/hwm-kaiserswerth.de/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=hwm-kaiserswerth.de&force=1