# Hurtigruten SAS: Agent-Direct Score B (73.8%) Site: http://www.hurtigruten.fr Report: https://directindex.org/r/hurtigruten.com Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Hurtigruten SAS is mostly ready for agents. An AI assistant can open Hurtigruten SAS's website. It can read what Hurtigruten SAS offers. It finds a way to book or order directly on the site. ## Direct links - Book directly: https://www.hurtigruten.com/fr-fr/offres/ebd-2027-2028 (on the business's own site) - Menu: https://www.hurtigruten.com/fr-fr/aide/informations-complementaires/que-mettre-dans-sa-valise - Phone: +33186651483 - Address: 2 Rue de la Roquette, 75011, Paris - Prices: 11 prices on the site, the middle one €500 ## Nearby, also direct Places near Hurtigruten SAS that take a booking or an order on their own website, with no marketplace in between. - Odalys Vacances Odalys Evasion (10 m): https://directindex.org/r/odalys-vacances.com - Association MIJE (220 m): https://directindex.org/r/mije.com - Paris Water Way (290 m): https://directindex.org/r/pariswaterway.com - La maison des histoires (310 m): https://directindex.org/r/lamaisondeshistoires.com - Universal Tour Guide (350 m): https://directindex.org/r/utg-experience.com ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business - **The phone number on the site doesn't match the open map data.** The site shows +33182880141, but OpenStreetMap or Overture Maps lists +33186651483. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org. ## What the site tells visitors (Measured, not scored) - **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Paris, 34% of comparable sites declare one. - **11 prices on the landing page, the middle one €500.** In Paris, the middle price of comparable sites that show prices is €428. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Hurtigruten SAS > local business in 2 Rue de la Roquette, 75011, Paris, Paris tours, attractions and museums. Phone +33186651483. ## Book or order directly - Book: https://www.hurtigruten.com/fr-fr/offres/ebd-2027-2028 (on the business's own site) - Menu: https://www.hurtigruten.com/fr-fr/aide/informations-complementaires/que-mettre-dans-sa-valise ## About - Website: http://www.hurtigruten.fr - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Tickets and prices is an HTML page.** Agents can read the items and prices. - **Tickets on your own site.** Agents can buy tickets without going through a marketplace. ## Where it stands 75 of 785 in Paris tours, attractions and museums. Top 10% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 92% | yes | | Publish the menu or price list as HTML | 44% | yes | | Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes | | Structured data with address, phone and hours | 5% | no | | Have an llms.txt | 34% | no | Nearest places in the index: Odalys Vacances Odalys Evasion (C, 9 m, https://directindex.org/r/odalys-vacances.com); Solea Vacances (F, 83 m, https://directindex.org/r/solea-voyages.fr); Association MIJE (B, 217 m, https://directindex.org/r/mije.com); Grand Palais immersif (D, 241 m, https://directindex.org/r/thetravellingcollection.com); Iberica Voyages (F, 278 m, https://directindex.org/r/iberica.fr); Paris Water Way (B, 285 m, https://directindex.org/r/pariswaterway.com); La maison des histoires (C, 311 m, https://directindex.org/r/lamaisondeshistoires.com); Canauxrama (C, 332 m, https://directindex.org/r/canauxrama.com); Universal Tour Guide (B, 350 m, https://directindex.org/r/utg-experience.com); JetBox - location de jet privé - (D, 353 m, https://directindex.org/r/jetbox.fr). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. See what an AI agent reads on this site: https://directindex.org/r/hurtigruten.com/agent-view ## Businesses like Hurtigruten SAS in Paris tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Paris tours, attractions and museums | 785 | 48% | 14% | 73.8% | The best of the businesses of the same kind in Paris tours, attractions and museums: Musée du Vin (A 92.5%, https://directindex.org/r/lemparis.com); Boutique des Catacombes de Paris (A 90.8%, https://directindex.org/r/arteum.com); Elizabeth Arden France (A 90.8%, https://directindex.org/r/elizabetharden.fr); Les Maisons du Voyage (A 90.8%, https://directindex.org/r/maisonsduvoyage.com); Evaneos (A 87.7%, https://directindex.org/r/evaneos.fr). With the fix above (No structured data for the business), the score would be about 95.4%, which would be first of 785 in Paris tours, attractions and museums. This site appears in 2 cities (2 places on hurtigruten.com). https://directindex.org/brand/hurtigruten.com ## The direct record What agents get for Hurtigruten SAS, as JSON: https://directindex.org/api/direct/hurtigruten.com - Book: https://www.hurtigruten.com/fr-fr/offres/ebd-2027-2028 (own site; found by the scan of 2026-10-20, not yet tested) - Order: none on record - Menu: https://www.hurtigruten.com/fr-fr/aide/informations-complementaires/que-mettre-dans-sa-valise (html_page; from the scan) - Hours: none on record - Phone: +33186651483 - Stable links that count: https://directindex.org/go/hurtigruten.com/book, https://directindex.org/go/hurtigruten.com/menu - Agents and people followed 4 direct links to this business this month (4 by AI agents). ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 8 | 25 | | Actionable | 15 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/hurtigruten.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/hurtigruten.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/hurtigruten.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=hurtigruten.com&force=1