# Hotel.com.au: Agent-Direct Score C (63.5%)

Site: https://www.hotel.com.au/
Report: https://directindex.org/r/hotel.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Hotel.com.au is partly visible to agents.
Some AI assistants are turned away by Hotel.com.au's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.hotel.com.au/user/login.htm (on the business's own site)
- Phone: 1300468468

## What to fix first

- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (challenge:attention required), ClaudeBot (challenge:attention required) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Hotel.com.au",
  "url": "https://www.hotel.com.au/",
  "telephone": "1300468468",
  "address": "Level 12/130 Pitt Street, 2000, Sydney",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -33.8680047,
    "longitude": 151.2087539
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.hotel.com.au/user/login.htm",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
180 of 998 in Sydney tours, attractions and museums. Top 18% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 9% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 24% | no |
| Have an llms.txt | 36% | yes |

Nearest places in the index: Thai Medical Vacation (B, 41 m, https://directindex.org/r/thaimedicalvacation.com); Car Hire Bookings (C, 56 m, https://directindex.org/r/carhirebookings.com.au); France Tourism (F, 85 m, https://directindex.org/r/francetourism.com.au); Collette (B, 88 m, https://directindex.org/r/gocollette.com); CARO - Sydney Car Rental (D, 90 m, https://directindex.org/r/carocar.net); AYM Golf Tours (C, 91 m, https://directindex.org/r/aymgolf.com.au); Ultimately Sydney Tours (B, 94 m, https://directindex.org/r/ultimatelysydney.com.au); GPO Heritage Tour (F, 101 m, https://directindex.org/r/fullertonhotels.com); Australian Business & Conference Travel (D, 128 m, https://directindex.org/r/abctravel.com.au); Encounter Travel (D, 129 m, https://directindex.org/r/encountertravel.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/hotel.com.au/agent-view

## Businesses like Hotel.com.au in Sydney tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Sydney tours, attractions and museums | 998 | 47% | 15% | 63.5% |

The best of the businesses of the same kind in Sydney tours, attractions and museums: JTB Australia (A 95.4%, https://directindex.org/r/jtbtravel.com.au); Academy Travel (A 93.8%, https://directindex.org/r/academytravel.com.au); Spirit Safaris (A 90.8%, https://directindex.org/r/spiritsafaris.com); Turnbulls Hire Minibus 4wd Rental Sydney Airport (A 90.8%, https://directindex.org/r/turnbullshire.com.au); iFLYflat - The Points Whisperer (A 90.8%, https://directindex.org/r/iflyflat.com.au).

With the three fixes above (Structured data is incomplete; No tickets and prices found; The server turns AI crawlers away at the door), the score would be about 95.4%, which would be first of 998 in Sydney tours, attractions and museums.

## The direct record
What agents get for Hotel.com.au, as JSON: https://directindex.org/api/direct/hotel.com.au
- Book: https://www.hotel.com.au/user/login.htm (own site; found by the scan of 2026-10-18, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 1300468468
- Stable links that count: https://directindex.org/go/hotel.com.au/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/hotel.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/hotel.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/hotel.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=hotel.com.au&force=1