# Horst Kirchberger Make-up-studio: Agent-Direct Score D (46.2%)

Site: https://www.horstkirchberger.com/
Report: https://directindex.org/r/horstkirchberger.com
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Horst Kirchberger Make-up-studio is hard for agents to use.
AI assistants can't open Horst Kirchberger Make-up-studio's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://horstkirchberger.com/pages/widerruf (on the business's own site)
- Menu: https://horstkirchberger.com/
- Phone: +4989223784
- Address: Maximiliansplatz 12A, 80333, München
- Prices: 13 prices on the site, the middle one €22.00
- Languages: German, English, Russian

## Nearby, also direct
Places near Horst Kirchberger Make-up-studio that take a booking or an order on their own website, with no marketplace in between.
- Salon Pauli (100 m): https://directindex.org/r/salonpauli.de
- Asaya Spa Rosewood Munich (160 m): https://directindex.org/r/rosewoodhotels.com
- GRD Haut und Haare (250 m): https://directindex.org/r/grd-haut-haare.de

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **13 prices on the landing page, the middle one €22.00.** In Munich, the middle price of comparable sites that show prices is €60.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Horst Kirchberger Make-up-studio",
  "url": "https://www.horstkirchberger.com/",
  "telephone": "+4989223784",
  "address": "Maximiliansplatz 12A, 80333, München",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 48.142452,
    "longitude": 11.573859
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://horstkirchberger.com/pages/widerruf",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Price list of services with prices on the page.** Agents can read the items and prices.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
24 of 1950 in Munich hairdressers and beauty salons. Top 1% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | yes |
| Publish the menu or price list as HTML | 17% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | no |
| Structured data with address, phone and hours | 13% | no |
| Have an llms.txt | 38% | no |

Nearest places in the index: Salon Pauli (C, 104 m, https://directindex.org/r/salonpauli.de); Hutter Mayer (F, 146 m, https://directindex.org/r/huttermayer.com); Lashes By Aleks (D, 152 m, https://directindex.org/r/lashesbyaleks.de); André Schulz SALON (F, 153 m, https://directindex.org/r/andreschulzsalon.com); Asaya Spa Rosewood Munich (C, 162 m, https://directindex.org/r/rosewoodhotels.com); Thomas Kemper Friseure (D, 164 m, https://directindex.org/r/thomas-kemper.com); Maison Sisley (D, 210 m, https://directindex.org/r/sisley-paris.com); Kosmed (F, 233 m, https://directindex.org/r/kosmed.de); GRD Haut und Haare (D, 253 m, https://directindex.org/r/grd-haut-haare.de); Perfect Skin / Fine Skin Doris Menger (F, 276 m, https://directindex.org/r/fine-skin.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Munich hairdressers and beauty salons and named 50 places. Horst Kirchberger Make-up-studio wasn't one of them. See who was named: https://directindex.org/city/munich-salons/recommended


Compared with its peers: Sites built with Shopify 48% (24% A or B, 13925 sites); This site 46.2%.

See what an AI agent reads on this site: https://directindex.org/r/horstkirchberger.com/agent-view

## Businesses like Horst Kirchberger Make-up-studio in Munich hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Munich hairdressers and beauty salons | 1950 | 44% | 12% | 46.2% |
| Sites built with Shopify in Munich hairdressers and beauty salons | 45 | 53% | 31% | 46.2% |

The best of the sites built with Shopify in Munich hairdressers and beauty salons: Mr & Mrs Hajr (A 86.2%, https://directindex.org/r/mrmrshajr.de); Nail's 4 you (A 86.2%, https://directindex.org/r/society-beauty.de); alziraspa Beauty & Wellness - Waxing und Kosmetikstudio (A 86.2%, https://directindex.org/r/alziraspa.de); Dr.Duve Skincare and AIYASHA beauty spa (B 84.6%, https://directindex.org/r/doctor-duve.com); Feminera (B 84.6%, https://directindex.org/r/feminera.de).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 95.4%, which would be first of 1,950 in Munich hairdressers and beauty salons.

## The direct record
What agents get for Horst Kirchberger Make-up-studio, as JSON: https://directindex.org/api/direct/horstkirchberger.com
- Book: none on record
- Order: https://horstkirchberger.com/pages/widerruf (own site; found by the scan of 2026-10-20, not yet tested)
- Menu: https://horstkirchberger.com/ (html_inline; from the scan)
- Hours: none on record
- Phone: +4989223784
- Stable links that count: https://directindex.org/go/horstkirchberger.com/order, https://directindex.org/go/horstkirchberger.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/horstkirchberger.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/horstkirchberger.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=horstkirchberger.com&force=1