# Horizon Doctors: Agent-Direct Score D (47.7%)

Site: https://www.horizondoctors.com.au/
Report: https://directindex.org/r/horizondoctors.com.au
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Horizon Doctors is hard for agents to use.
An AI assistant can open the website of Horizon Doctors. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly, through hotdoc.com.au.

## Direct links
- Phone: +61 3 9123 0060

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost' from directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Physician",
  "name": "Horizon Doctors",
  "url": "https://www.horizondoctors.com.au/",
  "telephone": "+61 3 9123 0060",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Bayswater Road 65",
    "postalCode": "3136"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.8069314,
    "longitude": 145.2717332
  },
  "openingHours": "Mo-Th 09:00-18:00; Fr 09:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
379 of 461 in Melbourne dentists, clinics and vets. Top 82% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 9% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 62% | no |
| Have an llms.txt | 28% | yes |

Nearest places in the index: Australian Cardiovascular Specialists (C, 518 m, https://directindex.org/r/auscardio.com.au); Elation Dental (B, 531 m, https://directindex.org/r/elationdental.com.au); Medicura (C, 1244 m, https://directindex.org/r/medicura.com.au); Main Medical Centre (C, 1324 m, https://directindex.org/r/mainmedicalcentre.com.au); Croydon Denture Studio (D, 1477 m, https://directindex.org/r/denturestudio.com.au); Thrive Sports Medicine (B, 1710 m, https://directindex.org/r/thrivesportsmed.com.au); East Ringwood Clinic (B, 1769 m, https://directindex.org/r/eastringwoodclinic.com.au); Ringwood East Vetcare (C, 1786 m, https://directindex.org/r/ringwoodeastvetcare.com.au); Ringwood East Spinal and Sports Physiotherapy (B, 1952 m, https://directindex.org/r/ringwoodeastphysio.com.au); East Ringwood Dental Clinic (C, 1997 m, https://directindex.org/r/eastringwooddental.com.au).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Wix 49% (23% A or B, 7935 sites); This site 47.7%.

See what an AI agent reads on this site: https://directindex.org/r/horizondoctors.com.au/agent-view

## Businesses like Horizon Doctors in Melbourne dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne dentists, clinics and vets | 461 | 62% | 38% | 47.7% |
| Sites built with Wix in Melbourne dentists, clinics and vets | 27 | 50% | 22% | 47.7% |

The best of the sites built with Wix in Melbourne dentists, clinics and vets: The Neighbourhood Clinic (B 84.6%, https://directindex.org/r/theneighbourhood.clinic); nuGEN Medical & Aesthetics (B 84.6%, https://directindex.org/r/nugenclinic.com.au); Korumburra Medical Centre (B 80%, https://directindex.org/r/korumburramedical.com.au); The Chiropractic Clinic (B 80%, https://directindex.org/r/thechiroclinic.com.au); The Crane General Practice (B 80%, https://directindex.org/r/thecranegp.com.au).

With the three fixes above (No structured data for the business; Appointments through an unrecognised third party; No list of services and prices found) the score would be about 95.4%: first of 461 in Melbourne dentists, clinics and vets.

## The direct record
What agents get for Horizon Doctors, as JSON: https://directindex.org/api/direct/horizondoctors.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Th 09:00-18:00; Fr 09:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +61 3 9123 0060

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/horizondoctors.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/horizondoctors.com.au/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/horizondoctors.com.au/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=horizondoctors.com.au&force=1