# Holistic Skin: Agent-Direct Score C (66.2%)

Site: http://holisticskin.co.uk/
Report: https://directindex.org/r/holisticskin.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Holistic Skin is partly visible to agents.
An AI assistant can open Holistic Skin's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Setmore.

## Direct links
- Book directly: https://holisticskinse1.setmore.com/ (through setmore acting for the business)
- Phone: +447597588445
- Address: 228 Borough High St, SE1 1JX, London
- Prices: 4 prices on the site, the middle one £15.00

## Nearby, also direct
Places near Holistic Skin that take a booking or an order on their own website, with no marketplace in between.
- Tabard (10 m): https://directindex.org/r/strandlock.co.uk
- Beauty Lounge (190 m): https://directindex.org/r/beautylounge.co.uk
- Guillotine (320 m): https://directindex.org/r/guillotinebarbers.com

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **4 prices on the landing page, the middle one £15.00.** In London, the middle price of comparable sites that show prices is £46.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Holistic Skin",
  "url": "http://holisticskin.co.uk/",
  "telephone": "+447597588445",
  "address": "228 Borough High St, SE1 1JX, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.50075626,
    "longitude": -0.09430532
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://holisticskinse1.setmore.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Holistic Skin

> organization in 228 Borough High St, SE1 1JX, London, London hairdressers and beauty salons. Phone +447597588445.

## Book or order directly

- Book: https://holisticskinse1.setmore.com/ (through setmore acting for the business)

## About

- Website: http://holisticskin.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments through setmore on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
1321 of 6057 in London hairdressers and beauty salons. Top 22% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | no |

Nearest places in the index: Tabard (C, 6 m, https://directindex.org/r/strandlock.co.uk); AMS Aesthetics London Bridge (C, 190 m, https://directindex.org/r/amsaesthetics.com); Beauty Lounge (B, 191 m, https://directindex.org/r/beautylounge.co.uk); Guillotine (B, 319 m, https://directindex.org/r/guillotinebarbers.com); Balance Me Skincare (D, 323 m, https://directindex.org/r/balanceme.com); Ultimate Experience (F, 338 m, https://directindex.org/r/weareultimate.com); Just Cleaning (F, 414 m, https://directindex.org/r/justcleaninglondon.co.uk); Universal Hair 2 Excel (B, 441 m, https://directindex.org/r/universalhair2excel.com); Bebe Hair Design (D, 457 m, https://directindex.org/r/bebehairlondon.com); Rlbeauty (F, 468 m, https://directindex.org/r/rlbeauty.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Holistic Skin wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using Setmore 61% (27% A or B, 712 sites); This site 66.2%.

See what an AI agent reads on this site: https://directindex.org/r/holisticskin.co.uk/agent-view

## Businesses like Holistic Skin in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6057 | 49% | 19% | 66.2% |
| Sites built with WordPress in London hairdressers and beauty salons | 2154 | 57% | 22% | 66.2% |
| Sites using Setmore in London hairdressers and beauty salons | 59 | 60% | 27% | 66.2% |
| Sites built with WordPress and using Setmore in London hairdressers and beauty salons | 29 | 66% | 38% | 66.2% |

The best of the sites built with WordPress and using Setmore in London hairdressers and beauty salons: Ebrus Beauty Box (B 83.1%, https://directindex.org/r/ebrusbeautybox.co.uk); Team Master (B 80%, https://directindex.org/r/teammasterlondoncityisland.co.uk); ES Nails (B 78.5%, https://directindex.org/r/esnailsmillhill.co.uk); Vianatureshair (B 78.5%, https://directindex.org/r/hairzones.com); NKF Hair Salon London (B 76.9%, https://directindex.org/r/nkfhair.co.uk).

With the two fixes above (Structured data is incomplete; No price list of services found), the score would be about 87.7%. That would be 22nd of 6,057 in London hairdressers and beauty salons, up from 1321st.

## The direct record
What agents get for Holistic Skin, as JSON: https://directindex.org/api/direct/holisticskin.co.uk
- Book: https://holisticskinse1.setmore.com/ (vendor on own site: Setmore; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +447597588445
- Stable links that count: https://directindex.org/go/holisticskin.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Setmore: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/holisticskin.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/holisticskin.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/holisticskin.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=holisticskin.co.uk&force=1
