# The Pie Room: Agent-Direct Score C (61.1%)

Site: https://holborndiningroom.com/pie-room
Report: https://directindex.org/r/holborndiningroom.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Pie Room is partly visible to agents.
Some AI assistants are turned away by The Pie Room's website. It can read what The Pie Room offers. It finds a way to book or order directly, through SevenRooms.

## Direct links
- Book directly: https://www.sevenrooms.com/reservations/rwldnholborndiningroom (through sevenrooms acting for the business)
- Menu: https://holborndiningroom.com/holborn-dining-room-menus/
- Phone: +442037478633
- Address: 252 High Holborn, WC1V 6, London
- Its menu mentions: a lunch or set menu

## Nearby, also direct
Places near The Pie Room that take a booking or an order on their own website, with no marketplace in between.
- Holborn Dining Room (20 m): https://directindex.org/r/rosewoodhotels.com
- Jamie Oliver Catherine St (590 m): https://directindex.org/r/jamieolivercatherinest.com
- Axis (660 m): https://directindex.org/r/onealdwych.com
- Gilroy’s Loft (680 m): https://directindex.org/r/guinness.com
- Haxells Restaurant & Bar (800 m): https://directindex.org/r/strandpalacehotel.co.uk

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Ordering through an unrecognised third party.** (+5 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "The Pie Room",
  "url": "https://holborndiningroom.com/pie-room",
  "telephone": "+442037478633",
  "address": "252 High Holborn, WC1V 6, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.517737,
    "longitude": -0.117587
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.sevenrooms.com/reservations/rwldnholborndiningroom",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Pie Room

> local business (british) in 252 High Holborn, WC1V 6, London, London. Phone +442037478633.

## Book or order directly

- Book: https://www.sevenrooms.com/reservations/rwldnholborndiningroom (through sevenrooms acting for the business)
- Menu: https://holborndiningroom.com/holborn-dining-room-menus/

## About

- Website: https://holborndiningroom.com/pie-room
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through sevenrooms on your own domain.** There's no marketplace commission, and the customer stays yours.
- **SevenRooms works with agents through its partners.** SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Terms read on 2026-10-15: https://sevenrooms.com/terms-of-service/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
4459 of 9332 in London. Top 48% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 87% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 62% | no |
| Have an llms.txt | 36% | no |

Nearest places with a similar menu: Holborn Dining Room (C, 17 m, https://directindex.org/r/rosewoodhotels.com); Jamie Oliver Catherine St (A, 593 m, https://directindex.org/r/jamieolivercatherinest.com); Axis (B, 658 m, https://directindex.org/r/onealdwych.com); Gilroy’s Loft (B, 683 m, https://directindex.org/r/guinness.com); Union Jacks (F, 715 m, https://directindex.org/r/unionjacksrestaurants.com); Haxells Restaurant & Bar (C, 799 m, https://directindex.org/r/strandpalacehotel.co.uk); Pivot Bar and Bistro (C, 803 m, https://directindex.org/r/pivotbarandbistro.com); The Crown and Two Chairmen (B, 1119 m, https://directindex.org/r/thecrownandtwochairmenw1.co.uk); The Mermaids Tail (F, 1145 m, https://directindex.org/r/mermaidstail.co.uk); Balans Soho Society (B, 1175 m, https://directindex.org/r/balans.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about London and named 66 places. The Pie Room wasn't one of them. See who was named: https://directindex.org/city/london/recommended


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); Sites using SevenRooms 70% (52% A or B, 1973 sites); This site 61.1%.

See what an AI agent reads on this site: https://directindex.org/r/holborndiningroom.com/agent-view

## Businesses like The Pie Room in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 9332 | 54% | 35% | 61.1% |
| Sites built with WordPress in London | 2751 | 66% | 47% | 61.1% |
| Sites using SevenRooms in London | 222 | 71% | 51% | 61.1% |
| Sites built with WordPress and using SevenRooms in London | 94 | 71% | 55% | 61.1% |

The best of the sites built with WordPress and using SevenRooms in London: Cacciari's Asia (A 100%, https://directindex.org/r/cacciaris.co.uk); Preto Queensway (A 100%, https://directindex.org/r/preto.co.uk); Noya (A 92.3%, https://directindex.org/r/noyalondon.com); Pyro (A 92.3%, https://directindex.org/r/pyrorestaurant.co.uk); Shiuli (A 92.3%, https://directindex.org/r/shiulirestaurant.com).

With the three fixes above (No structured data for the business; Ordering through an unrecognised third party; The server turns AI crawlers away at the door), the score would be about 95.4%. That would be 186th of 9,332 in London, up from 4459th.

## The direct record
What agents get for The Pie Room, as JSON: https://directindex.org/api/direct/holborndiningroom.com
- Book: https://www.sevenrooms.com/reservations/rwldnholborndiningroom (vendor on own site: SevenRooms; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://holborndiningroom.com/holborn-dining-room-menus/ (html_page; from the scan)
- Hours: none on record
- Phone: +442037478633
- Stable links that count: https://directindex.org/go/holborndiningroom.com/book, https://directindex.org/go/holborndiningroom.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, SevenRooms: Through partners. SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Read 2026-10-15: https://sevenrooms.com/terms-of-service/

Found one hop past the home page: menu page /holborn-dining-room-menus/: booking via sevenrooms.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/holborndiningroom.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/holborndiningroom.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/holborndiningroom.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=holborndiningroom.com&force=1
