# Melbourne Football House: Agent-Direct Score B (73.8%)

Site: http://www.thecraftysquire.com.au/
Report: https://directindex.org/r/hickenshotel.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Melbourne Football House is mostly ready for agents.
An AI assistant can open Melbourne Football House's website. It can read what Melbourne Football House offers. It finds a way to book or order directly, through SevenRooms.

## Direct links
- Book directly: https://www.sevenrooms.com/reservations/hickenshotelvic/hickens-widget?venues=hickenshotelvic,melbournepublic,yarrabotanica,thewharfvictoria,stateofgracevictoria,hopscotchvictoria,imperialhotelbourkestreetvictoria,tippytay,morrishousevictoria,deathandcomelb,dukeofwellingtonvictoria,gardenstatehotel,goodnaturehotel,generalassemblyvic,bellevuebar (through sevenrooms acting for the business)
- Order directly: https://hickenshotel.com.au/wp-content/uploads/2026/09/HIC-PRE-ORDER-FORM-2026-MAY-1-6-2.xlsx (on the business's own site)
- Menu: https://hickenshotel.com.au/venue-spaces/
- Phone: +61398100064

## What to fix first

- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Melbourne Football House",
  "url": "http://www.thecraftysquire.com.au/",
  "telephone": "+61398100064",
  "address": "115-127 Russell St, 3000, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.81338377185533,
    "longitude": 144.96854717032795
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.sevenrooms.com/reservations/hickenshotelvic/hickens-widget?venues=hickenshotelvic,melbournepublic,yarrabotanica,thewharfvictoria,stateofgracevictoria,hopscotchvictoria,imperialhotelbourkestreetvictoria,tippytay,morrishousevictoria,deathandcomelb,dukeofwellingtonvictoria,gardenstatehotel,goodnaturehotel,generalassemblyvic,bellevuebar",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://hickenshotel.com.au/wp-content/uploads/2026/09/HIC-PRE-ORDER-FORM-2026-MAY-1-6-2.xlsx",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Melbourne Football House

> local business in 115-127 Russell St, 3000, Melbourne, Melbourne cafes and bars. Phone +61398100064.

## Book or order directly

- Book: https://www.sevenrooms.com/reservations/hickenshotelvic/hickens-widget?venues=hickenshotelvic,melbournepublic,yarrabotanica,thewharfvictoria,stateofgracevictoria,hopscotchvictoria,imperialhotelbourkestreetvictoria,tippytay,morrishousevictoria,deathandcomelb,dukeofwellingtonvictoria,gardenstatehotel,goodnaturehotel,generalassemblyvic,bellevuebar (through sevenrooms acting for the business)
- Order: https://hickenshotel.com.au/wp-content/uploads/2026/09/HIC-PRE-ORDER-FORM-2026-MAY-1-6-2.xlsx (on the business's own site)
- Menu: https://hickenshotel.com.au/venue-spaces/

## About

- Website: http://www.thecraftysquire.com.au/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through sevenrooms on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
715 of 3067 in Melbourne cafes and bars. Top 23% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 91% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 28% | no |
| Have an llms.txt | 25% | no |

Nearest places in the index: Embla (B, 11 m, https://directindex.org/r/embla.com.au); Mr Mills (C, 12 m, https://directindex.org/r/mrmillsbar.com.au); Postal Hall (F, 31 m, https://directindex.org/r/postalhall.com.au); Santana Rooftop Bar (D, 36 m, https://directindex.org/r/santanarooftop.com); Rooftop at QT (A, 39 m, https://directindex.org/r/qthotels.com); Hickens Hotel (B, 42 m, https://directindex.org/r/hickenshotel.com.au); Bouvardia (F, 66 m, https://directindex.org/r/bouvardia.com.au); Palmz Rooftop Bar (B, 76 m, https://directindex.org/r/thecarlton.com.au); Quest on Bourke (F, 80 m, https://directindex.org/r/questapartments.com.au); Otherside (D, 96 m, https://directindex.org/r/other-side.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); Sites using SevenRooms 70% (53% A or B, 1201 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/hickenshotel.com.au/agent-view

## Businesses like Melbourne Football House in Melbourne cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne cafes and bars | 3067 | 54% | 31% | 73.8% |
| Sites built with WordPress in Melbourne cafes and bars | 913 | 60% | 35% | 73.8% |
| Sites using SevenRooms in Melbourne cafes and bars | 118 | 72% | 62% | 73.8% |
| Sites built with WordPress and using SevenRooms in Melbourne cafes and bars | 50 | 72% | 66% | 73.8% |

The best of the sites built with WordPress and using SevenRooms in Melbourne cafes and bars: Rooftop at QT (A 95.4%, https://directindex.org/r/qthotels.com); Imperial Hotel (A 86.2%, https://directindex.org/r/bourkestreetimperial.com); Station Hotel (A 86.2%, https://directindex.org/r/thestationhotel.com.au); The Prince Alfred (A 86.2%, https://directindex.org/r/princealfredhotel.com.au); Altona RSL (B 78.5%, https://directindex.org/r/altonarsl.com).

With the fix above (No structured data for the business), the score would be about 95.4%. That would be 40th of 3,067 in Melbourne cafes and bars, up from 715th.

## The direct record
What agents get for Melbourne Football House, as JSON: https://directindex.org/api/direct/hickenshotel.com.au
- Book: https://www.sevenrooms.com/reservations/hickenshotelvic/hickens-widget?venues=hickenshotelvic,melbournepublic,yarrabotanica,thewharfvictoria,stateofgracevictoria,hopscotchvictoria,imperialhotelbourkestreetvictoria,tippytay,morrishousevictoria,deathandcomelb,dukeofwellingtonvictoria,gardenstatehotel,goodnaturehotel,generalassemblyvic,bellevuebar (vendor on own site: SevenRooms; found by the scan of 2026-10-18, not yet tested)
- Order: https://hickenshotel.com.au/wp-content/uploads/2026/09/HIC-PRE-ORDER-FORM-2026-MAY-1-6-2.xlsx (own site; found by the scan of 2026-10-18, not yet tested)
- Menu: https://hickenshotel.com.au/venue-spaces/ (html_page; from the scan)
- Hours: none on record
- Phone: +61398100064
- Stable links that count: https://directindex.org/go/hickenshotel.com.au/book, https://directindex.org/go/hickenshotel.com.au/order, https://directindex.org/go/hickenshotel.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: menu page /venue-spaces/: ordering link (own domain).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/hickenshotel.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/hickenshotel.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/hickenshotel.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=hickenshotel.com.au&force=1