# Salon Hether's: Agent-Direct Score C (67.5%)

Site: http://www.hethers.com/
Report: https://directindex.org/r/hethers.com
Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Salon Hether's is partly visible to agents.
An AI assistant can open Salon Hether's's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Phorest.

## Direct links
- Book directly: https://shop-us.phorest.com/businesses/yq4dEDvzsbFvsDQlrtOhqQ/branches/u5kxiNLHy4ofx2imVP9cgg/products (through phorest acting for the business)
- Phone: +1-303-421-8500

## What to fix first
- Prices: 8 prices on the site, the middle one $60.00

## What the site tells visitors (Measured, not scored)
- **8 prices on the landing page, the middle one $60.00.** 

- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Salon Hether's",
  "url": "http://www.hethers.com/",
  "telephone": "+1-303-421-8500",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Grandview Avenue 7423",
    "postalCode": "80002",
    "addressLocality": "Arvada"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.7995062,
    "longitude": -105.0798089
  },
  "openingHours": "Tu-Th 09:00-20:00; Fr-Sa 09:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "09:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://shop-us.phorest.com/businesses/yq4dEDvzsbFvsDQlrtOhqQ/branches/u5kxiNLHy4ofx2imVP9cgg/products",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, phone
- **Appointments through phorest on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Phorest works with agents through its partners.** Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Terms read on 2026-10-15: https://www.phorest.com/termsandconditions-consumer/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
37 of 127 in Denver hairdressers and beauty salons. Top 29% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 15% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 54% | no |
| Have an llms.txt | 46% | yes |

Nearest places in the index: Nails Boutique (D, 363 m, https://directindex.org/r/nailsboutiquearvada.com); Ulta Beauty (F, 1172 m, https://directindex.org/r/ulta.com); Salon 66 (B, 1981 m, https://directindex.org/r/salon66-arvada.com); Lady Jane's Haircuts for Men (F, 2030 m, https://directindex.org/r/ladyjanes.com); VIP Nail & Spa (C, 2138 m, https://directindex.org/r/vipnailspaarvada.com); Royal Nails & Lash (D, 3864 m, https://directindex.org/r/fave.salon); Gallery Massage and Skincare (B, 4354 m, https://directindex.org/r/gallerymassages.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); Sites using Phorest 58% (16% A or B, 239 sites); This site 67.5%.

See what an AI agent reads on this site: https://directindex.org/r/hethers.com/agent-view

## Businesses like Salon Hether's in Denver hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Denver hairdressers and beauty salons | 127 | 50% | 24% | 67.5% |
| Sites built with WordPress in Denver hairdressers and beauty salons | 34 | 61% | 35% | 67.5% |
| Sites using Phorest in Denver hairdressers and beauty salons | 3 | 59% | 0% | 67.5% |
| Sites built with WordPress and using Phorest in Denver hairdressers and beauty salons | 2 | 61% | 0% | 67.5% |

The best of the sites built with WordPress in Denver hairdressers and beauty salons: Center For Neuromuscular Massage Therapy And Wellness Center (B 80%, https://directindex.org/r/onthegowellnessspa.com); Gallery Massage and Skincare (B 77.5%, https://directindex.org/r/gallerymassages.com); Centre Salon & Spa (B 73.8%, https://directindex.org/r/centresalon.com); Salon 66 (B 73.8%, https://directindex.org/r/salon66-arvada.com); Salons by JC Observatory Park (B 72.3%, https://directindex.org/r/salonsbyjc.com).

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 80%. That would be 7th of 127 in Denver hairdressers and beauty salons, up from 37th.

## The direct record
What agents get for Salon Hether's, as JSON: https://directindex.org/api/direct/hethers.com
- Book: https://shop-us.phorest.com/businesses/yq4dEDvzsbFvsDQlrtOhqQ/branches/u5kxiNLHy4ofx2imVP9cgg/products (vendor on own site: Phorest; could not verify: partial (2026-10-17))
- Order: none on record
- Menu: none on record
- Hours: Tu-Th 09:00-20:00; Fr-Sa 09:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +1-303-421-8500
- Stable links that count: https://directindex.org/go/hethers.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Phorest: Through partners. Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Read 2026-10-15: https://www.phorest.com/termsandconditions-consumer/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 17 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/hethers.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/hethers.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/hethers.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=hethers.com&force=1