# Hess: Agent-Direct Score C (55.4%)

Site: http://www.hess.com
Report: https://directindex.org/r/hess.com
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Hess is partly visible to agents.
An AI assistant can open Hess's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: 04921 152030100
- Address: Harffstr. 225, 40591, Düsseldorf

## What to fix first
- **No booking or ordering link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows +18552859595, but OpenStreetMap or Overture Maps lists 04921 152030100. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Hess",
  "url": "http://www.hess.com",
  "telephone": "04921 152030100",
  "address": "Harffstr. 225, 40591, Düsseldorf",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.1946953259177,
    "longitude": 6.83250163155064
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Hess

> organization in Harffstr. 225, 40591, Düsseldorf, Düsseldorf. Phone 04921 152030100.

## About

- Website: http://www.hess.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
442 of 1120 in Düsseldorf. Top 39% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 91% | no |
| Publish the menu or price list as HTML | 79% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 81% | yes |
| Structured data with address, phone and hours | 38% | no |
| Have an llms.txt | 23% | no |

Nearest places in the index: Gruppe DGR (D, 441 m, https://directindex.org/r/gruppe-dgr.de); Pizzeria Trattoria La Pineta (D, 516 m, https://directindex.org/r/lapineta-pizzeria.de); Mezzomar Düsseldorf Remise (F, 611 m, https://directindex.org/r/mezzomar.com); Pizzeria Trattoria Vulcanello (D, 747 m, https://directindex.org/r/pizzeria-vulcanello.de); Asia Imbiss (F, 768 m, https://directindex.org/r/china-imbiss-eller.de); Thai Orchid Bistro (F, 814 m, https://directindex.org/r/maithong.de); Marktstübchen (F, 818 m, https://directindex.org/r/thesings-marktstuebchen.de); Cafe Salvano (D, 840 m, https://directindex.org/r/thefranciscoguide.com); Frittenliebe Bilk (C, 889 m, https://directindex.org/r/frittenkalle.de); Binder Markus (D, 891 m, https://directindex.org/r/markusbinder.de).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Düsseldorf and named 59 places. Hess wasn't one of them. See who was named: https://directindex.org/city/dusseldorf/recommended


See what an AI agent reads on this site: https://directindex.org/r/hess.com/agent-view

## Businesses like Hess in Düsseldorf

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Düsseldorf | 1120 | 49% | 22% | 55.4% |

The best of the businesses of the same kind in Düsseldorf: Dim Sum (A 100%, https://directindex.org/r/dimsumgourmet.de); Hai Xian (A 100%, https://directindex.org/r/chinarestaurant-haixian.com); Restaurant "DA ZIO" (A 100%, https://directindex.org/r/da-zio.de); Restaurant zweigleisig (A 100%, https://directindex.org/r/zweigleisig.com); Sattuni (A 100%, https://directindex.org/r/sattuni.de).

With the three fixes above (No booking or ordering link on the website; No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 9th of 1,120 in Düsseldorf, up from 442nd.

## The direct record
What agents get for Hess, as JSON: https://directindex.org/api/direct/hess.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 04921 152030100

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /company/contact: phone.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/hess.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/hess.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/hess.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=hess.com&force=1
