# Hella: Agent-Direct Score C (66.2%)

Site: https://www.hellabar.dk/
Report: https://directindex.org/r/hellabar.dk
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Hella is partly visible to agents.
An AI assistant can open Hella's website. It can read what Hella offers. It finds a way to book or order directly, through Superb.

## Direct links
- Book directly: https://hella.superbexperience.com/ (through superb acting for the business)
- Menu: https://www.hellabar.dk/menu.html
- Phone: +4525545555
- Hours, from OpenStreetMap · Overture Maps: Mon–Tue closed; Wed–Thu 15:00–22:00; Fri–Sat 15:00–01:00; Sun 12:00–17:00
- Step-free access (OpenStreetMap)

## Nearby, also direct
Places near Hella that take a booking or an order on their own website, with no marketplace in between.
- Senzasian (120 m): https://directindex.org/r/senzasian.dk

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Hella",
  "url": "https://www.hellabar.dk/",
  "telephone": "+4525545555",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 56.1631794,
    "longitude": 10.2268647
  },
  "openingHours": "Mo-Tu off; We-Th 15:00-22:00; Fr-Sa 15:00-01:00; Su 12:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Thursday"
      ],
      "opens": "15:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "15:00",
      "closes": "01:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "17:00"
    }
  ],
  "acceptsReservations": "https://hella.superbexperience.com/",
  "hasMenu": "https://www.hellabar.dk/menu.html",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://hella.superbexperience.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Hella

> bar or pub in Aarhus cafes and bars. Phone +4525545555.

## Book or order directly

- Book: https://hella.superbexperience.com/ (through superb acting for the business)
- Menu: https://www.hellabar.dk/menu.html

## Opening hours

Mo-Tu off; We-Th 15:00-22:00; Fr-Sa 15:00-01:00; Su 12:00-17:00

## About

- Website: https://www.hellabar.dk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through superb on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
69 of 279 in Aarhus cafes and bars. Top 25% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 97% | yes |
| Publish the menu or price list as HTML | 62% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 24% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: La Cabra Kampanilen (D, 87 m, https://directindex.org/r/lacabra.com); Street Coffee Porto (D, 105 m, https://directindex.org/r/streetcoffee.dk); Senzasian (B, 116 m, https://directindex.org/r/senzasian.dk); Øens Madhus (F, 242 m, https://directindex.org/r/oensmadhus.dk); Monk (F, 272 m, https://directindex.org/r/monkcoffee.dk); Ludo's Crafts & Community (F, 332 m, https://directindex.org/r/ludoscrafts.dk); Havnens Varmestue (D, 528 m, https://directindex.org/r/havnensvarmestue.dk); Cirkuskroen (C, 635 m, https://directindex.org/r/cirkuskroen.dk); SLM Aarhus (F, 724 m, https://directindex.org/r/slm-aarhus.dk); Kvindeinformationscaféen Sappho (F, 822 m, https://directindex.org/r/sapphoaarhus.dk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites using Superb 63% (31% A or B, 156 sites); This site 66.2%.

See what an AI agent reads on this site: https://directindex.org/r/hellabar.dk/agent-view

## Businesses like Hella in Aarhus cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Aarhus cafes and bars | 279 | 51% | 22% | 66.2% |
| Sites using Superb in Aarhus cafes and bars | 4 | 66% | 25% | 66.2% |

The best of the sites using Superb in Aarhus cafes and bars: Margrethegaarden (B 80%, https://directindex.org/r/margrethe-gaarden.dk); Gedulgt (C 61.5%, https://directindex.org/r/gedulgt.dk); Bouchon (C 55.4%, https://directindex.org/r/bouchon.dk).

With the fix above (No structured data for the business), the score would be about 87.7%. That would be 8th of 279 in Aarhus cafes and bars, up from 69th.

## The direct record
What agents get for Hella, as JSON: https://directindex.org/api/direct/hellabar.dk
- Book: https://hella.superbexperience.com/ (vendor on own site: Superb; found by the scan of 2026-10-20, not yet tested)
- Order: none on record
- Menu: https://www.hellabar.dk/menu.html (html_page; from the scan)
- Hours: Mo-Tu off; We-Th 15:00-22:00; Fr-Sa 15:00-01:00; Su 12:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +4525545555
- Stable links that count: https://directindex.org/go/hellabar.dk/book, https://directindex.org/go/hellabar.dk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Superb: Not stated. Superb's published terms (2026) are merchant-facing and forbid scraping, probing or systematically accessing the platform with automated tools without written consent; no guest terms were found, so what a guest's agent may do is not stated. Read 2026-10-15: https://www.superbexperience.com/terms-of-service

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/hellabar.dk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/hellabar.dk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/hellabar.dk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=hellabar.dk&force=1