# Heisenberg Breakfast Co.: Agent-Direct Score C (64.6%)

Site: http://heisenbergbreakfastco.com
Report: https://directindex.org/r/heisenbergbreakfastco.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Heisenberg Breakfast Co. is partly visible to agents.
An AI assistant can open Heisenberg Breakfast Co.'s website. It can read what Heisenberg Breakfast Co. offers. It finds a way to book or order directly, through Tock.

## Direct links
- Book directly: https://www.exploretock.com/heisenberg-breakfast-co---ealing-london (through tock acting for the business)
- Menu: https://heisenbergbreakfastco.com/menu
- Phone: 020 3576 0262
- Address: 11 St Mary's Road, W5 5RA, London

## Nearby, also direct
Places near Heisenberg Breakfast Co. that take a booking or an order on their own website, with no marketplace in between.
- Butler's Thai (90 m): https://directindex.org/r/butlersthai.co.uk
- Yori (320 m): https://directindex.org/r/yoriuk.com
- Pho Saigon (400 m): https://directindex.org/r/phosaigon.co.uk
- Turtle Bay (420 m): https://directindex.org/r/turtlebay.co.uk

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Heisenberg Breakfast Co.",
  "url": "http://heisenbergbreakfastco.com",
  "telephone": "020 3576 0262",
  "address": "11 St Mary's Road, W5 5RA, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.508152,
    "longitude": -0.304975
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.exploretock.com/heisenberg-breakfast-co---ealing-london",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Heisenberg Breakfast Co.

> local business (breakfast and brunch) in 11 St Mary's Road, W5 5RA, London, London. Phone 020 3576 0262.

## Book or order directly

- Book: https://www.exploretock.com/heisenberg-breakfast-co---ealing-london (through tock acting for the business)
- Menu: https://heisenbergbreakfastco.com/menu

## About

- Website: http://heisenbergbreakfastco.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through tock on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Tock works with agents through its partners.** Tock's terms (12 February 2026) prohibit robots, scripts, scrapers and automated systems except software expressly licensed by Tock; Google names Tock as an AI Mode booking partner. Terms read on 2026-10-15: https://www.exploretock.com/terms. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
3877 of 8985 in London. Top 43% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 87% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | yes |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 37% | no |

Nearest places in the index: Vita Mia (F, 20 m, https://directindex.org/r/vitamiapizzeria.com); Tiramisu (F, 85 m, https://directindex.org/r/tiramisucafe.co.uk); Butler's Thai (B, 91 m, https://directindex.org/r/butlersthai.co.uk); Tan Van (F, 306 m, https://directindex.org/r/tanvan1951.com); Yori (B, 316 m, https://directindex.org/r/yoriuk.com); Osteria Del Portico (F, 353 m, https://directindex.org/r/osteriadelporticoealing.co.uk); Classic Wok (F, 395 m, https://directindex.org/r/classicwok.co.uk); Pho Saigon (B, 400 m, https://directindex.org/r/phosaigon.co.uk); Bismillah (F, 416 m, https://directindex.org/r/bismillahcurryandgrill.co.uk); Turtle Bay (A, 424 m, https://directindex.org/r/turtlebay.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 23 everyday questions about London and named 108 places. Heisenberg Breakfast Co. wasn't one of them. See who was named: https://directindex.org/city/london/recommended


Compared with its peers: Sites using Tock 73% (64% A or B, 831 sites); This site 64.6%.

See what an AI agent reads on this site: https://directindex.org/r/heisenbergbreakfastco.com/agent-view

## Businesses like Heisenberg Breakfast Co. in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 8985 | 54% | 36% | 64.6% |
| Sites using Tock in London | 7 | 76% | 71% | 64.6% |

The best of the sites using Tock in London: Kotkin (A 92.3%, https://directindex.org/r/kokin.co.uk); Hannah Restaurant (A 87.7%, https://directindex.org/r/hannahrestaurant.london); Supperclub (B 79.5%, https://directindex.org/r/supperclub.tube); Glass garden (B 72.3%, https://directindex.org/r/glassgarden.london); Senor Tapas (B 72.3%, https://directindex.org/r/senortapas.co.uk).

With the fix above (No structured data for the business), the score would be about 87.7%. That would be 818th of 8,985 in London, up from 3877th.

## The direct record
What agents get for Heisenberg Breakfast Co., as JSON: https://directindex.org/api/direct/heisenbergbreakfastco.com
- Book: https://www.exploretock.com/heisenberg-breakfast-co---ealing-london (vendor on own site: Tock; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://heisenbergbreakfastco.com/menu (html_page; from the scan)
- Hours: none on record
- Phone: 020 3576 0262
- Stable links that count: https://directindex.org/go/heisenbergbreakfastco.com/book, https://directindex.org/go/heisenbergbreakfastco.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Tock: Through partners. Tock's terms (12 February 2026) prohibit robots, scripts, scrapers and automated systems except software expressly licensed by Tock; Google names Tock as an AI Mode booking partner. Read 2026-10-15: https://www.exploretock.com/terms

Found one hop past the home page: menu page /menu: almost no text without JavaScript.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 7 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/heisenbergbreakfastco.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/heisenbergbreakfastco.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/heisenbergbreakfastco.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=heisenbergbreakfastco.com&force=1
