# Heinz Tomato Ketchup: Agent-Direct Score C (56.9%)

Site: http://www.hjheinz.de/
Report: https://directindex.org/r/heinz.com
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Heinz Tomato Ketchup is partly visible to agents.
An AI assistant can open Heinz Tomato Ketchup's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +4921196076600
- Address: Erkrather Straße 228B, 40233, Düsseldorf

## Nearby, also direct
Places near Heinz Tomato Ketchup that take a booking or an order on their own website, with no marketplace in between.
- Deutsches Rotes Kreuz Düsseldorf (60 m): https://directindex.org/r/drk-duesseldorf.de
- Pizzeria Cicasso Düsseldorf (290 m): https://directindex.org/r/pizzeria-cicasso.de
- Lu Fung (390 m): https://directindex.org/r/lufung.de
- The Roof (430 m): https://directindex.org/r/bmine.de
- Pizza Lord (460 m): https://directindex.org/r/pizzalord.de

## What to fix first
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows 1-877-535-5666, but OpenStreetMap or Overture Maps lists +4921196076600. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Heinz Tomato Ketchup",
  "url": "http://www.hjheinz.de/",
  "telephone": "+4921196076600",
  "address": "Erkrather Straße 228B, 40233, Düsseldorf",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.219226,
    "longitude": 6.813509
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** address, phone

## Where it stands
419 of 1120 in Düsseldorf. Top 37% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 91% | no |
| Publish the menu or price list as HTML | 79% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 81% | yes |
| Structured data with address, phone and hours | 38% | no |
| Have an llms.txt | 23% | yes |

Nearest places in the index: Frango Português (D, 51 m, https://directindex.org/r/frango-portugues.de); Deutsches Rotes Kreuz Düsseldorf (B, 64 m, https://directindex.org/r/drk-duesseldorf.de); Club Portugése (D, 127 m, https://directindex.org/r/clube-portugues.de); Hase + Igel (C, 175 m, https://directindex.org/r/haseundigel.eu); Pizzeria Cicasso Düsseldorf (A, 290 m, https://directindex.org/r/pizzeria-cicasso.de); Schlemmer Deluxe Düsseldorf (F, 303 m, https://directindex.org/r/schlemmerecke-duesseldorf.de); Lu Fung (C, 391 m, https://directindex.org/r/lufung.de); La Vela Da Salvo Pizzeria (B, 415 m, https://directindex.org/r/lavela-dasalvo.de); The Roof (B, 433 m, https://directindex.org/r/bmine.de); Pizza Lord (C, 457 m, https://directindex.org/r/pizzalord.de).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Düsseldorf and named 59 places. Heinz Tomato Ketchup wasn't one of them. See who was named: https://directindex.org/city/dusseldorf/recommended


See what an AI agent reads on this site: https://directindex.org/r/heinz.com/agent-view

## Businesses like Heinz Tomato Ketchup in Düsseldorf

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Düsseldorf | 1120 | 49% | 22% | 56.9% |

The best of the businesses of the same kind in Düsseldorf: Dim Sum (A 100%, https://directindex.org/r/dimsumgourmet.de); Hai Xian (A 100%, https://directindex.org/r/chinarestaurant-haixian.com); Restaurant "DA ZIO" (A 100%, https://directindex.org/r/da-zio.de); Restaurant zweigleisig (A 100%, https://directindex.org/r/zweigleisig.com); Sattuni (A 100%, https://directindex.org/r/sattuni.de).

With the three fixes above (No booking or ordering link on the website; No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 9th of 1,120 in Düsseldorf, up from 419th.

## The direct record
What agents get for Heinz Tomato Ketchup, as JSON: https://directindex.org/api/direct/heinz.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +4921196076600

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 2 of 5, Bot-Aware. Cloudflare's report: https://isitagentready.com/heinz.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/heinz.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/heinz.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=heinz.com&force=1