---
title: What an AI agent reads on Heinz Tomato Ketchup · The Direct Index
url: https://directindex.org/r/heinz.com/agent-view?format=md
---

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 [Report](https://directindex.org/r/heinz.com) · scanned 2026-10-20

# What an AI agent reads on Heinz Tomato Ketchup

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [heinz.com](http://www.hjheinz.de/), taken from the copy the scanner kept.

2,193

characters of text without JavaScript

Organization

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Heinz Official Site - Heinz® US | Heinz · language en. First 1,800 of 2,193 characters:

```
Heinz Official Site - Heinz® US | HeinzSkip to main contentHEINZ KETCHUP, MUSTARD, BEANZ & SAUCESCHECK ‘EM OUTRoasted Turkey GravySeasoned with the perfect amount of spices and herbsSimply Tomato KetchupMade simply with the highest quality ingredientsNatural Yellow MustardRich, tangy, unmistakably classicShepherd's Pie BowlsRich, savory comfort in every bowl.GET MORE WITH TASTEVIPTasteVIP gives you access to the latest Heinz and Kraft Heinz news. Stay in the loop on product drops, contests and prizing.First NameLast NameEmailYes, I would like to receive updates, product news, contest alerts, and offers from Kraft Heinz by email. For more information on how Kraft Heinz handles your personal information, please visit our Privacy Notice.(opens in a new window)Sign Up For FreeThis site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.FIND YOUR FLAVOR KETCHUPMIXED SAUCEGRAVYMUSTARDSee All ProductsMAKE IT REAL GOOD Crowd-pleasing recipes you can only find here. Garlic-Lemon Shrimp KabobsSouthwest SaladTurkey Tinga TacosThai Beef Noodle BowlSticky Thai Chili Air Fryer WingsGarlic-Lemon Shrimp Kabobs. . Close-up of grilled shrimp kabobs on a gray oval platter being held by a hand. The shrimp are plump and glistening, with a beSouthwest Salad. Turkey Tinga Tacos. . Three turkey tinga tacos are beautifully arranged on a white plate. The golden-yellow corn tortillas are filled with a vibranThai Beef Noodle Bowl. . A dark-gray bowl, brimming with Thai beef noodle soup, sits on a richly textured dark wood table. The soup features wide ricSticky Thai Chili Air Fryer Wings. Pork Ramen. . A bowl of steaming pork ramen takes center stage, filled with thin noodles, vibrant green spinach, and two halves of a soft-bGET SOCIALRecent TikTok V
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | Heinz |
| Telephone | 1-877-535-5666 |
| Address | yes |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (ContactPoint, Organization, PostalAddress, QuantitativeValue, SearchAction, WebSite) |

 Actions

## The links it would act on

No booking or ordering link found. An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/heinz.com) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```