# Heidi's Brooklyn Grill: Agent-Direct Score F (23.1%)

Site: http://www.heidisbrooklyndeli.com/
Report: https://directindex.org/r/heidisbrooklyndeli.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Heidi's Brooklyn Grill is largely invisible to agents.
AI assistants can't open Heidi's Brooklyn Grill's website, so they go by what other sites say about it.

## Direct links
- Menu: https://cdn.shopify.com/s/files/1/0680/2387/7799/files/Heidis-Brooklyn-Deli_Clean-Menu.pdf?v=1748025713
- Address: 17th Street 555 80202 Denver

## Nearby, also direct
Places near Heidi's Brooklyn Grill that take a booking or an order on their own website, with no marketplace in between.
- Elevation Academics (100 m): https://directindex.org/r/elevationacademics.com
- Appaloosa Grill (150 m): https://directindex.org/r/appaloosagrill.com
- 3 Margaritas (150 m): https://directindex.org/r/3margaritasdowntown.com
- Protein Bar & Kitchen (150 m): https://directindex.org/r/theproteinbar.com
- Kealoha's BBQ (150 m): https://directindex.org/r/kealohasbbq.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Ordering only through ezcater.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Heidi's Brooklyn Grill",
  "url": "http://www.heidisbrooklyndeli.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "17th Street 555",
    "postalCode": "80202",
    "addressLocality": "Denver"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.7453435,
    "longitude": -104.9896648
  },
  "hasMenu": "https://cdn.shopify.com/s/files/1/0680/2387/7799/files/Heidis-Brooklyn-Deli_Clean-Menu.pdf?v=1748025713"
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
1091 of 1288 in Denver. Top 85% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | no |
| Structured data with address, phone and hours | 60% | no |
| Have an llms.txt | 33% | no |

Nearest places in the index: Peaberry Coffee (F, 61 m, https://directindex.org/r/peaberrycoffee.com); Elevation Academics (B, 97 m, https://directindex.org/r/elevationacademics.com); Bayou Bob's Denver (F, 107 m, https://directindex.org/r/bayoubobs.com); Appaloosa Grill (C, 149 m, https://directindex.org/r/appaloosagrill.com); 3 Margaritas (C, 151 m, https://directindex.org/r/3margaritasdowntown.com); Thai Lanna (B, 151 m, https://directindex.org/r/thailannadenver.com); Protein Bar & Kitchen (A, 153 m, https://directindex.org/r/theproteinbar.com); Kealoha's BBQ (A, 154 m, https://directindex.org/r/kealohasbbq.com); West Saloon (C, 160 m, https://directindex.org/r/westofsurrender.com); Paramount Cafe (F, 161 m, https://directindex.org/r/paramountcafe.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Denver and named 54 places. Heidi's Brooklyn Grill wasn't one of them. See who was named: https://directindex.org/city/denver/recommended


Compared with its peers: Sites built with Shopify 47% (23% A or B, 13001 sites); Sites using ezCater 58% (26% A or B, 132 sites); This site 23.1%.

See what an AI agent reads on this site: https://directindex.org/r/heidisbrooklyndeli.com/agent-view

## Businesses like Heidi's Brooklyn Grill in Denver

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Denver | 1288 | 56% | 38% | 23.1% |
| Sites built with Shopify in Denver | 11 | 51% | 18% | 23.1% |
| Sites using ezCater in Denver | 2 | 42% | 0% | 23.1% |
| Sites built with Shopify and using ezCater in Denver | 1 | 23% | 0% | 23.1% |

The best of the sites built with Shopify in Denver: Hapa Sushi Grill & Sake Bar - Lodo (A 90.8%, https://directindex.org/r/hapasushi.com); El Patrón Grill and Cantina (B 78.5%, https://directindex.org/r/elpatronmexicanrestaurant.co); Hot Cakes Diner (C 64.6%, https://directindex.org/r/getyourhotcakes.com); Argyll Whisky Beer, A Gastropub (C 63.5%, https://directindex.org/r/argylldenver.com); Pairadice (C 61.5%, https://directindex.org/r/pairadicedenver.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Ordering only through ezcater; Structured data is incomplete), the score would be about 90.8%. That would be 93rd of 1,288 in Denver, up from 1091st.

## The direct record
What agents get for Heidi's Brooklyn Grill, as JSON: https://directindex.org/api/direct/heidisbrooklyndeli.com
- Book: none on record
- Order: none on record
- Menu: https://cdn.shopify.com/s/files/1/0680/2387/7799/files/Heidis-Brooklyn-Deli_Clean-Menu.pdf?v=1748025713 (pdf; from the scan)
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/heidisbrooklyndeli.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, ezCater: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 12 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/heidisbrooklyndeli.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/heidisbrooklyndeli.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=heidisbrooklyndeli.com&force=1