# Heartland Travel - Tours of Scotland: Agent-Direct Score B (84.6%)

Site: https://www.heartlandtravel.co.uk
Report: https://directindex.org/r/heartlandtravel.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Heartland Travel - Tours of Scotland is mostly ready for agents.
An AI assistant can open Heartland Travel - Tours of Scotland's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.heartlandtravel.co.uk/our-scottish-tours/ (on the business's own site)
- Phone: 0131 241 3018
- Address: 36 Buckstone Dell, EH10 6PG, Edinburgh
- WhatsApp: a link on the site

## Nearby, also direct
Places near Heartland Travel - Tours of Scotland that take a booking or an order on their own website, with no marketplace in between.
- Stewart Travel (2.1 km): https://directindex.org/r/stewarttravel.co.uk
- Edinburgh Cab Tours (3 km): https://directindex.org/r/edinburghcabtours.com

## What to fix first
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (TravelAgency).** address, phone, opening hours
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
Not ranked yet in Edinburgh tours, attractions and museums.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 5% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 41% | yes |
| Have an llms.txt | 64% | yes |

Nearest places in the index: Glacius Travel (F, 1245 m, https://directindex.org/r/glaciustravel.com); Golf Concierge Scotland (D, 1844 m, https://directindex.org/r/golfconciergescotland.com); Royal Observatory, Edinburgh (F, 2035 m, https://directindex.org/r/roe.ac.uk); Stewart Travel (B, 2089 m, https://directindex.org/r/stewarttravel.co.uk); Cockburn Geological Museum (D, 2700 m, https://directindex.org/r/ed.ac.uk); Gocruise (F, 2716 m, https://directindex.org/r/gocruiseandtravel.co.uk); Sailica (C, 2749 m, https://directindex.org/r/sailica.com); Edinburgh Cab Tours (B, 2984 m, https://directindex.org/r/edinburghcabtours.com); Water of Leith Visitor Centre (D, 3025 m, https://directindex.org/r/waterofleith.org.uk); A Walk with Robert Louis Stevenson (F, 3027 m, https://directindex.org/r/colinton-conservation.org.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Edinburgh tours, attractions and museums and named 48 places. Heartland Travel - Tours of Scotland wasn't one of them. See who was named: https://directindex.org/city/edinburgh-tours/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 84.6%.

See what an AI agent reads on this site: https://directindex.org/r/heartlandtravel.co.uk/agent-view

## Businesses like Heartland Travel - Tours of Scotland in Edinburgh tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in Edinburgh tours, attractions and museums | 87 | 59% | 33% | 84.6% |

The best of the sites built with WordPress in Edinburgh tours, attractions and museums: Spirit of Scotland (A 86.3%, https://directindex.org/r/spiritofscotlandshow.co.uk); Edinburgh Bus Tours (B 84.6%, https://directindex.org/r/edinburghtour.com); Scottish Routes (B 84.6%, https://directindex.org/r/scottishroutes.com); The Hairy Coo Tours - Edinburgh Departure Point (B 84.6%, https://directindex.org/r/thehairycoo.com); Tierras Altas Escocia (B 84.6%, https://directindex.org/r/tierrasaltasescocia.com).

## The direct record
What agents get for Heartland Travel - Tours of Scotland, as JSON: https://directindex.org/api/direct/heartlandtravel.co.uk
- Book: https://www.heartlandtravel.co.uk/our-scottish-tours/ (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 0131 241 3018
- Stable links that count: https://directindex.org/go/heartlandtravel.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/heartlandtravel.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/heartlandtravel.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/heartlandtravel.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=heartlandtravel.co.uk&force=1