# Hearth and Hill: Agent-Direct Score D (46.2%)

Site: https://hearth-hill.com/sugar-house/
Report: https://directindex.org/r/hearth-hill.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Hearth and Hill is hard for agents to use.
AI assistants can't open Hearth and Hill's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://hearth-hill.com/sugar-house-reservations/ (on the business's own site)
- Order directly: https://www.toasttab.com/local/order/hearth-and-hill-sugar-house/r-f7a9a564-7521-4395-ad59-b00069c30fcc (through toast acting for the business)
- Menu: https://hearth-hill.com/sugar-house-menu/
- Phone: +1 385-563-3777
- Hours, from OpenStreetMap: Mon–Fri 11:00–21:00; Sat–Sun 10:00–21:00
- Outdoor seating (OpenStreetMap)

## Nearby, also direct
Places near Hearth and Hill that take a booking or an order on their own website, with no marketplace in between.
- Dee's Restaurant (1 km): https://directindex.org/r/deesutah.com
- Finn's (1.2 km): https://directindex.org/r/finnscafe.net
- Nomad East (2.5 km): https://directindex.org/r/nomad-east.com
- Penny Ann's Cafe (2.8 km): https://directindex.org/r/pennyannscafe.com
- Vessel Kitchen (2.9 km): https://directindex.org/r/vesselkitchen.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Hearth and Hill",
  "url": "https://hearth-hill.com/sugar-house/",
  "telephone": "+1 385-563-3777",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7238758,
    "longitude": -111.8596748
  },
  "openingHours": "Mo-Fr 11:00-21:00; Sa-Su 10:00-21:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "11:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "21:00"
    }
  ],
  "servesCuisine": [
    "american"
  ],
  "acceptsReservations": "https://hearth-hill.com/sugar-house-reservations/",
  "hasMenu": "https://hearth-hill.com/sugar-house-menu/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://hearth-hill.com/sugar-house-reservations/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.toasttab.com/local/order/hearth-and-hill-sugar-house/r-f7a9a564-7521-4395-ad59-b00069c30fcc",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.
- **Ordering through toast on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
238 of 309 in Salt Lake City. Top 77% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 100% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 77% | no |
| Have an llms.txt | 61% | no |

Nearest places with a similar menu: Dee's Restaurant (F, 1018 m, https://directindex.org/r/deesutah.com); Finn's (B, 1153 m, https://directindex.org/r/finnscafe.net); The Park Café (D, 2278 m, https://directindex.org/r/theparkcafeslc.com); Nomad East (B, 2470 m, https://directindex.org/r/nomad-east.com); Penny Ann's Cafe (A, 2789 m, https://directindex.org/r/pennyannscafe.com); Vessel Kitchen (B, 2943 m, https://directindex.org/r/vesselkitchen.com); Flower Child (A, 3316 m, https://directindex.org/r/iamaflowerchild.com); Vertical Diner (C, 4336 m, https://directindex.org/r/verticaldiner.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "Brunch on Sunday for four. Where can I reserve?" (Gemini)


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using Toast 73% (62% A or B, 6097 sites); This site 46.2%.

See what an AI agent reads on this site: https://directindex.org/r/hearth-hill.com/agent-view

## Named by Gemini for "Brunch on Sunday for four. Where can I reserve?" in Salt Lake City, October 2026
- "Brunch on Sunday for four. Where can I reserve?" (2026-10-22): Gemini through a marketplace. https://directindex.org/city/salt-lake-city/recommended/brunch
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/hearth-hill.com.svg

## Businesses like Hearth and Hill in Salt Lake City

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Salt Lake City | 309 | 62% | 48% | 46.2% |
| Sites built with WordPress in Salt Lake City | 70 | 65% | 47% | 46.2% |
| Sites using Toast in Salt Lake City | 52 | 76% | 65% | 46.2% |
| Sites built with WordPress and using Toast in Salt Lake City | 15 | 71% | 67% | 46.2% |

The best of the sites built with WordPress and using Toast in Salt Lake City: Red Iguana 2 (A 95.4%, https://directindex.org/r/rediguana.com); Big Dipper Sandwiches (A 86.2%, https://directindex.org/r/bigdippersandwiches.com); Penny Ann's Cafe (A 86.2%, https://directindex.org/r/pennyannscafe.com); Violet (A 86.2%, https://directindex.org/r/violet-slc.com); Studio @ Soundwell (B 76.9%, https://directindex.org/r/studiosaltlake.com).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 95.4%. That would be 20th of 309 in Salt Lake City, up from 238th.

## The direct record
What agents get for Hearth and Hill, as JSON: https://directindex.org/api/direct/hearth-hill.com
- Book: https://hearth-hill.com/sugar-house-reservations/ (own site; found by the scan of 2026-10-24, not yet tested)
- Order: https://www.toasttab.com/local/order/hearth-and-hill-sugar-house/r-f7a9a564-7521-4395-ad59-b00069c30fcc (vendor on own site: Toast; found by the scan of 2026-10-24, not yet tested)
- Menu: https://hearth-hill.com/sugar-house-menu/ (html_page; from the scan)
- Hours: Mo-Fr 11:00-21:00; Sa-Su 10:00-21:00 (closed now) (from OpenStreetMap)
- Phone: +1 385-563-3777
- Stable links that count: https://directindex.org/go/hearth-hill.com/book, https://directindex.org/go/hearth-hill.com/order, https://directindex.org/go/hearth-hill.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Toast): yes

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/hearth-hill.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/hearth-hill.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=hearth-hill.com&force=1