# Healthy Birth Choices: Agent-Direct Score F (12.3%)

Site: http://www.healthybirthchoices.com/
Report: https://directindex.org/r/healthybirthchoices.com
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Healthy Birth Choices is largely invisible to agents.
AI assistants can't open Healthy Birth Choices's website, so they go by what other sites say about it.

## Direct links
- Phone: +14033833989

## What to fix first

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Healthy Birth Choices",
  "url": "http://www.healthybirthchoices.com/",
  "telephone": "+14033833989",
  "address": "39 Chapman Rd SE, T2X 3R1, Calgary",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 50.88312062,
    "longitude": -114.02761371
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
1077 of 1125 in Calgary dentists, clinics and vets. Top 96% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 6% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 43% | no |
| Have an llms.txt | 43% | no |

Nearest places in the index: Lake Chaparral Dental Care (B, 388 m, https://directindex.org/r/lcdcare.ca); Lake Chaparral Medical Clinic (F, 408 m, https://directindex.org/r/calgaryvasectomy.com); Chaparral Valley Dental (D, 598 m, https://directindex.org/r/cvdental.ca); Chaparral Physiotherapy & Massage (B, 629 m, https://directindex.org/r/chaparralphysio.com); South Calgary Endodontics (B, 630 m, https://directindex.org/r/southcalgaryendo.ca); Chaparral Dental Wellness (C, 798 m, https://directindex.org/r/chaparraldentalwellness.com); Walden Dental Wellness (C, 803 m, https://directindex.org/r/waldendentalwellness.com); Chaparral Veterinary Clinic (C, 818 m, https://directindex.org/r/chaparralvet.com); DrDonovan Tedman (C, 818 m, https://directindex.org/r/heritagefootclinic.com); Peak Medical Group (D, 835 m, https://directindex.org/r/peakmedicalgroup.ca).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 46% (24% A or B, 3402 sites); This site 12.3%.

See what an AI agent reads on this site: https://directindex.org/r/healthybirthchoices.com/agent-view

## Businesses like Healthy Birth Choices in Calgary dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Calgary dentists, clinics and vets | 1125 | 59% | 30% | 12.3% |
| Sites built with Shopify in Calgary dentists, clinics and vets | 3 | 37% | 33% | 12.3% |

The best of the businesses of the same kind in Calgary dentists, clinics and vets: Glenmore Landing Vein Clinic (A 88.8%, https://directindex.org/r/dermapure.com); SlimReset Canada, Rapid Medical Weight Loss (A 87.5%, https://directindex.org/r/slimreset.ca); JuvyDerm (A 86.3%, https://directindex.org/r/juvyderm.ca); Pathways Dental Clinic (A 86.2%, https://directindex.org/r/pathwaysdental.ca); Rideau Dental (A 86.2%, https://directindex.org/r/rideaudentalonfourth.ca).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No online booking link on the website; Structured data is incomplete), the score would be about 84.6%. That would be 9th of 1,125 in Calgary dentists, clinics and vets, up from 1077th.

## The direct record
What agents get for Healthy Birth Choices, as JSON: https://directindex.org/api/direct/healthybirthchoices.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +14033833989

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/healthybirthchoices.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/healthybirthchoices.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=healthybirthchoices.com&force=1