# Brandmuseet: Agent-Direct Score D (43.1%) Site: http://www.hbr.dk/brandmuseet Report: https://directindex.org/r/hbr.dk Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Brandmuseet is hard for agents to use. An AI assistant can open Brandmuseet's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online. ## Direct links - Phone: 33 43 10 00 - Hours, from OpenStreetMap · Overture Maps: Mon closed; Tue 10:00–14:00; Wed–Fri closed; Sat 10:00–14:00; Sun closed ## Nearby, also direct Places near Brandmuseet that take a booking or an order on their own website, with no marketplace in between. - Frederiks Brygge (870 m): https://directindex.org/r/frederiksbrygge.dk - Home of Carlsberg (980 m): https://directindex.org/r/homeofcarlsberg.com - Skan Rejser A/S (1.2 km): https://directindex.org/r/skanrejser.dk ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No ticket link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Copenhagen, 31% of comparable sites declare one. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Brandmuseet > museum in Copenhagen tours, attractions and museums. Phone 33 43 10 00. ## Opening hours Mo,We-Fr,Su off; Tu,Sa 10:00-14:00 ## About - Website: http://www.hbr.dk/brandmuseet - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. ## Where it stands 234 of 424 in Copenhagen tours, attractions and museums. Top 55% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | no | | Publish the menu or price list as HTML | 13% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes | | Structured data with address, phone and hours | 9% | no | | Have an llms.txt | 28% | no | Nearest places in the index: Udstillingsstedet Sydhavn Station (D, 245 m, https://directindex.org/r/sydhavnstation.info); Fokus Rejser & Stjerne Sne Aps (D, 621 m, https://directindex.org/r/fokusrejser.dk); Solbakkens Kollegianerforening (F, 748 m, https://directindex.org/r/solbakken.dk); Frederiks Brygge (B, 869 m, https://directindex.org/r/frederiksbrygge.dk); Kondor Rejser (C, 921 m, https://directindex.org/r/kondorrejser.dk); Home of Carlsberg (F, 978 m, https://directindex.org/r/homeofcarlsberg.com); Groossartig (C, 1012 m, https://directindex.org/r/groossartig.dk); DieselHouse (F, 1075 m, https://directindex.org/r/dieselhouse.dk); A/B Humlegården (F, 1085 m, https://directindex.org/r/abhumlegaarden.dk); Skan Rejser A/S (A, 1177 m, https://directindex.org/r/skanrejser.dk). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Copenhagen tours, attractions and museums and named 52 places. Brandmuseet wasn't one of them. See who was named: https://directindex.org/city/copenhagen-tours/recommended Compared with its peers: Sites built with WordPress 58% (29% A or B, 108921 sites); This site 43.1%. See what an AI agent reads on this site: https://directindex.org/r/hbr.dk/agent-view ## Businesses like Brandmuseet in Copenhagen tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Copenhagen tours, attractions and museums | 424 | 49% | 14% | 43.1% | | Sites built with WordPress in Copenhagen tours, attractions and museums | 189 | 54% | 18% | 43.1% | The best of the sites built with WordPress in Copenhagen tours, attractions and museums: Louisiana Kunstmuseum (B 84.6%, https://directindex.org/r/louisiana.dk); Louisiana Museum, Humlebaek (B 84.6%, https://directindex.org/r/louisiana.dk); Tema Rejser (B 84.6%, https://directindex.org/r/temarejser.dk); Dbp Adventures (B 80%, https://directindex.org/r/dbpadventures.com); De Brede Planker Aps (B 80%, https://directindex.org/r/dbpadventures.com). With the three fixes above (No structured data for the business; No ticket link on the website; No tickets and prices found), the score would be about 95.4%, which would be first of 424 in Copenhagen tours, attractions and museums. ## The direct record What agents get for Brandmuseet, as JSON: https://directindex.org/api/direct/hbr.dk - Book: none on record - Order: none on record - Menu: none on record - Hours: Mo,We-Fr,Su off; Tu,Sa 10:00-14:00 (closed now) (from OpenStreetMap) - Phone: 33 43 10 00 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no Found one hop past the home page: contact page /kontakt/: phone. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 1 | 25 | | Actionable | 2 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/hbr.dk - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/hbr.dk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/hbr.dk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=hbr.dk&force=1