# Hair by Kevin Herzog: Agent-Direct Score D (44.6%)

Site: https://www.hairbykevinherzog.ch/
Report: https://directindex.org/r/hairbykevinherzog.ch
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Hair by Kevin Herzog is hard for agents to use.

## Direct links
- Phone: +41 43 243 60 00

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments only through treatwell.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Hair by Kevin Herzog",
  "url": "https://www.hairbykevinherzog.ch/",
  "telephone": "+41 43 243 60 00",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Dufourstrasse 35",
    "postalCode": "8008",
    "addressLocality": "Zürich"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.3629891,
    "longitude": 8.5485314
  },
  "openingHours": "Tu-Fr 10:00-19:00; Sa 10:00-17:00; Su,Mo,PH off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
112 of 261 in Zurich hairdressers and beauty salons. Top 43% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | no |
| Publish the menu or price list as HTML | 15% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 89% | yes |
| Structured data with address, phone and hours | 15% | no |
| Have an llms.txt | 37% | yes |

Nearest places in the index: Coiffure Hairy Up (B, 218 m, https://directindex.org/r/hairyup.ch); Gentlemen Barbershop (F, 306 m, https://directindex.org/r/gentlemen-zuerich.ch); Body Esthetic (C, 369 m, https://directindex.org/r/bodyesthetic.ch); raphael hofstetter (D, 384 m, https://directindex.org/r/raphaelhofstetter.com); Ruan Thai (D, 448 m, https://directindex.org/r/ruanthai-wellness.ch); Alpine White (B, 484 m, https://directindex.org/r/alpinewhite.com); S.P.E. Nails (D, 684 m, https://directindex.org/r/spe-nails.ch); Zum schwarzen Kamm (F, 686 m, https://directindex.org/r/zumschwarzenkamm.ch); heros & flames (C, 699 m, https://directindex.org/r/heroesandflames.com); Élu Cosmetics (B, 753 m, https://directindex.org/r/elu-cosmetics.ch).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Wix 58% (35% A or B, 3255 sites); Sites using Treatwell 49% (1% A or B, 192 sites); This site 44.6%.

See what an AI agent reads on this site: https://directindex.org/r/hairbykevinherzog.ch/agent-view

## Businesses like Hair by Kevin Herzog in Zurich hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Zurich hairdressers and beauty salons | 261 | 36% | 10% | 44.6% |
| Built with Wix in Zurich hairdressers and beauty salons | 11 | 59% | 36% | 44.6% |
| Using Treatwell in Zurich hairdressers and beauty salons | 6 | 47% | 0% | 44.6% |
| Built with Wix and using Treatwell in Zurich hairdressers and beauty salons | 2 | 44% | 0% | 44.6% |

The best of Using Treatwell in Zurich hairdressers and beauty salons: Sajeeka (C 58.5%, https://directindex.org/r/sajeeka.ch); Kiru Coiffeur (C 55.4%, https://directindex.org/r/kiru.art); Ruth Beauty Cosmetic (D 47.7%, https://directindex.org/r/ruthbeautycosmetic.ch); EstroVerso Hair Design (D 43.1%, https://directindex.org/r/estroverso.ch); Shape Hairstylist (F 32.8%, https://directindex.org/r/shape-zuerich.ch).

With the three fixes above (No structured data for the business; Appointments only through treatwell; No price list of services found) the score would be about 95.4%: first of 261 in Zurich hairdressers and beauty salons.

## The direct record
What agents get for Hair by Kevin Herzog, as JSON: https://directindex.org/api/direct/hairbykevinherzog.ch
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Tu-Fr 10:00-19:00; Sa 10:00-17:00; Su,Mo,PH off (open now) (from OpenStreetMap)
- Phone: +41 43 243 60 00

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Treatwell: Not stated. Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Read 2026-10-15: https://www.treatwell.co.uk/info/terms-of-use/

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/hairbykevinherzog.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/hairbykevinherzog.ch/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=hairbykevinherzog.ch&force=1