# Gupshup: Agent-Direct Score A (87.7%)

Site: https://www.gupshupnyc.com
Report: https://directindex.org/r/gupshupnyc.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Gupshup is ready for agents.

## Direct links
- Order directly: https://www.toasttab.com/gupshup-115-e-18-street (through toast acting for the business)
- Menu: https://www.gupshupnyc.com/menus/
- Phone: +1-212-518-7313

## What to fix first
- **Booking only through resy.** (+5 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

llms.txt. Save as /llms.txt at the root of the site.

```
# Gupshup

> restaurant (indian) in East 18th Street 115 10003, New York. Phone +1-212-518-7313.

## Book or order directly

- Order: https://www.toasttab.com/gupshup-115-e-18-street (through toast acting for the business)
- Menu: https://www.gupshupnyc.com/menus/

## Opening hours

Mo-We 17:00-22:00; Th 17:00-23:00; Fr-Sa 11:30-15:30,16:30-23:00; Su 11:30-15:30,16:30-22:00

## About

- Website: https://www.gupshupnyc.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (FoodEstablishment).** address, phone, opening hours
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Ordering through toast on your own domain.** No marketplace commission, and the guest stays yours.
- **Toast works with agents through its partners.** Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
506 of 4270 in New York. Top 12% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 99% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 50% | yes |
| Have an llms.txt | 13% | no |

Nearest places with a similar menu: Manhattan Indian Flavor (F, 424 m, https://directindex.org/r/manhattanindianflavor.com); Jazba (B, 601 m, https://directindex.org/r/jazbanyc.com); Saravanaa Bhavan (D, 634 m, https://directindex.org/r/saravanabhavan.com); Bhatti (A, 710 m, https://directindex.org/r/bhattinyc.com); Kailash Parbat (D, 713 m, https://directindex.org/r/kailashparbatny.com); Pongal (B, 740 m, https://directindex.org/r/pongalnyc.com); Haandi (F, 756 m, https://directindex.org/r/haandiny.com); Dravida (C, 790 m, https://directindex.org/r/dravidanyc.com); Vatan (C, 866 m, https://directindex.org/r/vatanny.com); Ahimsa (C, 1012 m, https://directindex.org/r/ahimsagarden.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with BentoBox 84% (96% A or B, 951 sites); Sites using Resy 69% (48% A or B, 600 sites); Sites using Toast 74% (63% A or B, 1884 sites); This site 87.7%.

See what an AI agent reads on this site: https://directindex.org/r/gupshupnyc.com/agent-view

## Businesses like Gupshup in New York

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in New York | 4270 | 52% | 40% | 87.7% |
| Built with BentoBox in New York | 317 | 86% | 96% | 87.7% |
| Using Resy in New York | 273 | 69% | 48% | 87.7% |
| Built with BentoBox and using Resy in New York | 38 | 84% | 97% | 87.7% |

The best of Built with BentoBox and using Resy in New York: Verde (A 95.4%, https://directindex.org/r/verdeonsmith.com); Arden (A 90.8%, https://directindex.org/r/ardenbk.com); Motorino (A 90.8%, https://directindex.org/r/motorinony.com); Smør (A 90.8%, https://directindex.org/r/smornyc.com); Brado Thin Crust Pizza (A 89.2%, https://directindex.org/r/nycthincrust.com).

With the fix above (Booking only through resy) the score would be about 95.4%: 74th of 4,270 in New York, up from 506th.

## The direct record
What agents get for Gupshup, as JSON: https://directindex.org/api/direct/gupshupnyc.com
- Book: none on record
- Order: https://www.toasttab.com/gupshup-115-e-18-street (vendor on own site: Toast; found by the scan of 2026-10-14, not yet tested)
- Menu: https://www.gupshupnyc.com/menus/ (html_page; from the scan)
- Hours: Mo-We 17:00-22:00; Th 17:00-23:00; Fr-Sa 11:30-15:30,16:30-23:00; Su 11:30-15:30,16:30-22:00 (closed now) (from OpenStreetMap)
- Phone: +1-212-518-7313
- Stable links that count: https://directindex.org/go/gupshupnyc.com/order, https://directindex.org/go/gupshupnyc.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Toast: Through partners. Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 22 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/gupshupnyc.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/gupshupnyc.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=gupshupnyc.com&force=1