# Royal Borough of Greenwich: Agent-Direct Score B (80%)

Site: http://www.greenwichroyaltours.com/
Report: https://directindex.org/r/greenwichroyaltours.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Royal Borough of Greenwich is mostly ready for agents.
An AI assistant can open Royal Borough of Greenwich's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.greenwichroyaltours.com/booking-calendar/greenwich-highlights-half-day-tour?referral=service_list_widget (on the business's own site)
- Phone: +448001804565
- Address: Pepys House 2 Cutty Sark Gardens, SE10 9LW, London
- Prices: 3 prices on the site, the middle one £295

## Nearby, also direct
Places near Royal Borough of Greenwich that take a booking or an order on their own website, with no marketplace in between.
- Westminster Abbey (120 m): https://directindex.org/r/westminster-abbey.org
- Thames River Boats (290 m): https://directindex.org/r/thamesriverboats.co.uk
- London Tours (350 m): https://directindex.org/r/londontourguides.com
- Smith Square Hall (470 m): https://directindex.org/r/sinfoniasmithsq.org.uk

## What to fix first
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows London Office is open 7 days a week from 9a.m. to 6p.m. +44 7546118428, but OpenStreetMap or Overture Maps lists +448001804565. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **3 prices on the landing page, the middle one £295.** In London, the middle price of comparable sites that show prices is £128.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Royal Borough of Greenwich",
  "url": "http://www.greenwichroyaltours.com/",
  "telephone": "+448001804565",
  "address": "Pepys House 2 Cutty Sark Gardens, SE10 9LW, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.500131,
    "longitude": -0.126216
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.greenwichroyaltours.com/booking-calendar/greenwich-highlights-half-day-tour?referral=service_list_widget",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, phone
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
52 of 1861 in London tours, attractions and museums. Top 3% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | yes |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 31% | yes |

Nearest places in the index: Grovelands Pitch & Putt (F, 2 m, https://directindex.org/r/grovelandsgolf.com); J Draper London Tours (F, 88 m, https://directindex.org/r/jdraper.co.uk); Westminster Abbey (C, 115 m, https://directindex.org/r/westminster-abbey.org); ЛОНДОН для самостоятельных (F, 127 m, https://directindex.org/r/london-abc.ru); Thames River Boats (C, 293 m, https://directindex.org/r/thamesriverboats.co.uk); Qiir (F, 304 m, https://directindex.org/r/qiir.co.uk); London Tours (C, 348 m, https://directindex.org/r/londontourguides.com); City of Westminster Archives Centre (D, 404 m, https://directindex.org/r/westminster.gov.uk); Sightseeing Supermarket (C, 458 m, https://directindex.org/r/sightseeingalliance.com); Smith Square Hall (C, 466 m, https://directindex.org/r/sinfoniasmithsq.org.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A private guide for half a day with the family, how do I book one?" (ChatGPT)


Compared with its peers: Sites built with Wix 54% (31% A or B, 42583 sites); This site 80%.

See what an AI agent reads on this site: https://directindex.org/r/greenwichroyaltours.com/agent-view

## Named by ChatGPT for "A private guide for half a day with the family, how do I book one?" in London tours, attractions and museums, October 2026
- "A private guide for half a day with the family, how do I book one?" (2026-10-26): ChatGPT with a link to this site. https://directindex.org/city/london-tours/recommended/private-guide
Named by 1 of 3 assistants asked. Badge: https://directindex.org/badge/named/greenwichroyaltours.com.svg

## Businesses like Royal Borough of Greenwich in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London tours, attractions and museums | 1861 | 44% | 12% | 80% |
| Sites built with Wix in London tours, attractions and museums | 51 | 56% | 22% | 80% |

The best of the sites built with Wix in London tours, attractions and museums: Abbotts Travel (B 80%, https://directindex.org/r/abbottstravel.com); British Music Experience (B 80%, https://directindex.org/r/britishmusicexperience.com); Caravan Tours & Travel (B 80%, https://directindex.org/r/caravanhajjumrah.com); Ibadah Tours Ltd. (B 80%, https://directindex.org/r/ibadahtours.com); London Travel in Ltd - Transport Solution (B 80%, https://directindex.org/r/londontravelin.com).

With the two fixes above (No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 1,861 in London tours, attractions and museums.

## The direct record
What agents get for Royal Borough of Greenwich, as JSON: https://directindex.org/api/direct/greenwichroyaltours.com
- Book: https://www.greenwichroyaltours.com/booking-calendar/greenwich-highlights-half-day-tour?referral=service_list_widget (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +448001804565
- Stable links that count: https://directindex.org/go/greenwichroyaltours.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/greenwichroyaltours.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/greenwichroyaltours.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/greenwichroyaltours.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=greenwichroyaltours.com&force=1