# Go West Tours: Agent-Direct Score C (66.2%)

Site: https://www.gowest.com.au/?utm_source=local&utm_medium=organic&utm_campaign=GMB
Report: https://directindex.org/r/gowest.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Go West Tours is partly visible to agents.
An AI assistant can open Go West Tours's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through FareHarbor.

## Direct links
- Book directly: https://fareharbor.com/embeds/book/gowest-au/items/?flow=608337&_gl=1*14gh13v*_ga*MTY1ODg3MDM4Ni4xNzA3MTE2MTY2*_ga_FJLGS0EEM7*MTcwNzExNjE2NS4xLjAuMTcwNzExNjE2NS42MC4wLjA.&full-items=yes&back=https://gowest.com.au/&g4=yes (through fareharbor acting for the business)
- Phone: 0394855290

## What to fix first
- Prices: 12 prices on the site, the middle one A$175
- WhatsApp: a link on the site

## What the site tells visitors (Measured, not scored)
- **12 prices on the landing page, the middle one A$175.** In Melbourne, the middle price of comparable sites that show prices is A$40.00.

- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Go West Tours",
  "url": "https://www.gowest.com.au/?utm_source=local&utm_medium=organic&utm_campaign=GMB",
  "telephone": "0394855290",
  "address": "208 Little Collins Street, 3000, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.8141382,
    "longitude": 144.9673176
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://fareharbor.com/embeds/book/gowest-au/items/?flow=608337&amp;_gl=1*14gh13v*_ga*MTY1ODg3MDM4Ni4xNzA3MTE2MTY2*_ga_FJLGS0EEM7*MTcwNzExNjE2NS4xLjAuMTcwNzExNjE2NS42MC4wLjA.&amp;full-items=yes&amp;back=https://gowest.com.au/&amp;g4=yes",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Tickets through fareharbor on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
161 of 947 in Melbourne tours, attractions and museums. Top 17% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 34% | yes |

Nearest places in the index: Bunyip Tours - Sightseeing Melbourne (C, 0 m, https://directindex.org/r/bunyiptours.com); South America Tourism Office (B, 79 m, https://directindex.org/r/southamericatourism.com); U&I Global Euro Latino (C, 118 m, https://directindex.org/r/uandiedu.com); U&I global 【ワーキングホリデー・留学エージェント】メルボルンオフィス (F, 121 m, https://directindex.org/r/amebaownd.com); Depot Adventures - Melbourne Walking Tours (B, 125 m, https://directindex.org/r/depotadventures.com); Consolidated Travel (F, 159 m, https://directindex.org/r/consolidated.travel); Smart Flight (F, 165 m, https://directindex.org/r/smartflight.com.au); Manchester Unity Building (C, 172 m, https://directindex.org/r/manchesterunitybuilding.com.au); HIS Travel (C, 189 m, https://directindex.org/r/traveljapan.com.au); Buddha Travel & Tours (F, 198 m, https://directindex.org/r/onelink.to).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); Sites using FareHarbor 59% (22% A or B, 121 sites); This site 66.2%.

See what an AI agent reads on this site: https://directindex.org/r/gowest.com.au/agent-view

## Businesses like Go West Tours in Melbourne tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne tours, attractions and museums | 947 | 47% | 15% | 66.2% |
| Sites built with WordPress in Melbourne tours, attractions and museums | 439 | 55% | 21% | 66.2% |
| Sites using FareHarbor in Melbourne tours, attractions and museums | 8 | 64% | 25% | 66.2% |
| Sites built with WordPress and using FareHarbor in Melbourne tours, attractions and museums | 7 | 62% | 14% | 66.2% |

The best of the sites built with WordPress and using FareHarbor in Melbourne tours, attractions and museums: Melbourne's Best Tours (B 72.3%, https://directindex.org/r/melbournetours.com.au); Bunyip Tours - Sightseeing Melbourne (C 67.7%, https://directindex.org/r/bunyiptours.com); Walsh Street House (C 66.2%, https://directindex.org/r/robinboyd.org.au); Flavourhood Tours (C 55.4%, https://directindex.org/r/flavourhoodtours.com.au); Wildlife Coast Cruises (C 55.4%, https://directindex.org/r/wildlifecoastcruises.com.au).

With the two fixes above (Structured data is incomplete; No tickets and prices found), the score would be about 87.7%. That would be 3rd of 947 in Melbourne tours, attractions and museums, up from 161st.

## The direct record
What agents get for Go West Tours, as JSON: https://directindex.org/api/direct/gowest.com.au
- Book: https://fareharbor.com/embeds/book/gowest-au/items/?flow=608337&amp;_gl=1*14gh13v*_ga*MTY1ODg3MDM4Ni4xNzA3MTE2MTY2*_ga_FJLGS0EEM7*MTcwNzExNjE2NS4xLjAuMTcwNzExNjE2NS42MC4wLjA.&amp;full-items=yes&amp;back=https://gowest.com.au/&amp;g4=yes (vendor on own site: FareHarbor; found by the scan of 2026-10-18, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 0394855290
- Stable links that count: https://directindex.org/go/gowest.com.au/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, FareHarbor: Not stated. FareHarbor's customer terms (1 September 2025), section 5.1, bar any robot, spider, scraper or other automated means to access the service for a commercial purpose without written permission; whether an assistant booking for a traveller counts as commercial is not stated; the external API is for affiliates and software partners. Read 2026-10-15: https://marketing.fareharbor.com/legal/tos-customers/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/gowest.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/gowest.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/gowest.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=gowest.com.au&force=1