# Göteborgs Massage & Rehab: Agent-Direct Score C (55%)

Site: https://goteborgsmassage.se/
Report: https://directindex.org/r/goteborgsmassage.se
Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Göteborgs Massage & Rehab is partly visible to agents.
An AI assistant can open Göteborgs Massage & Rehab's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Bokadirekt, a marketplace.

## Direct links
- Phone: +46 31 201 27 6
- Address: Tredje Långgatan 10 413 03 Göteborg
- Hours, from OpenStreetMap · Overture Maps: Mon 08:00–22:00; Tue 08:00–21:00; Wed 08:00–22:00; Thu 09:00–21:00; Fri 09:00–17:30; Sat 08:00–21:00; Sun closed
- Open on Saturday
- Open after 19:00 on a weekday

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments only through bokadirekt.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Gothenburg, 6.1% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HealthAndBeautyBusiness",
  "name": "Göteborgs Massage & Rehab",
  "url": "https://goteborgsmassage.se/",
  "telephone": "+46 31 201 27 6",
  "email": "kontakt@goteborgsmassage.se",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Tredje Långgatan 10",
    "postalCode": "413 03",
    "addressLocality": "Göteborg",
    "addressCountry": "SE"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 57.69861,
    "longitude": 11.950631
  },
  "openingHours": "Mo,We 08:00-22:00; Tu,Sa 08:00-21:00; Th 09:00-21:00; Fr 09:00-17:30; Su off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Wednesday"
      ],
      "opens": "08:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Saturday"
      ],
      "opens": "08:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday"
      ],
      "opens": "09:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:30"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Göteborgs Massage & Rehab

> health and beauty business in Tredje Långgatan 10 413 03 Göteborg, Gothenburg hairdressers and beauty salons. Phone +46 31 201 27 6.

## Opening hours

Mo,We 08:00-22:00; Tu,Sa 08:00-21:00; Th 09:00-21:00; Fr 09:00-17:30; Su off

## About

- Website: https://goteborgsmassage.se/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
Not ranked yet in Gothenburg hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 88% | no |
| Publish the menu or price list as HTML | 7% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 14% | no |
| Have an llms.txt | 28% | no |

Nearest places in the index: Bonbon (C, 48 m, https://directindex.org/r/studiobonbon.se); Addwill Life Hair (D, 60 m, https://directindex.org/r/addwill.se); Fairies Nails - Beauty salon (D, 70 m, https://directindex.org/r/fairiesnails.se); Salong Sauko (D, 95 m, https://directindex.org/r/salongsauko.se); Studioelva (C, 123 m, https://directindex.org/r/studioelva.com); Studio Soft (C, 133 m, https://directindex.org/r/studiosoft.se); Gro (C, 149 m, https://directindex.org/r/grohar.se); Haga Barber (D, 151 m, https://directindex.org/r/hagabarber.se); Eness frisersalong (F, 152 m, https://directindex.org/r/eness.se); Emanessens (C, 178 m, https://directindex.org/r/emanessens.se).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A 60-minute massage this evening, book it for me." (Gemini)


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using Bokadirekt 47% (1% A or B, 534 sites); This site 55%.

See what an AI agent reads on this site: https://directindex.org/r/goteborgsmassage.se/agent-view

## Named by Gemini for "A 60-minute massage this evening, book it for me" in Gothenburg hairdressers and beauty salons, October 2026
- "A 60-minute massage this evening, book it for me." (2026-10-21): Gemini with a link to this site. https://directindex.org/city/gothenburg-salons/recommended/massage
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/goteborgsmassage.se.svg

## Businesses like Göteborgs Massage & Rehab in Gothenburg hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in Gothenburg hairdressers and beauty salons | 174 | 53% | 13% | 55% |
| Sites using Bokadirekt in Gothenburg hairdressers and beauty salons | 107 | 47% | 0% | 55% |
| Sites built with WordPress and using Bokadirekt in Gothenburg hairdressers and beauty salons | 59 | 49% | 0% | 55% |

The best of the sites built with WordPress and using Bokadirekt in Gothenburg hairdressers and beauty salons: Dr. Nina Skönhetsklinik - QUI (C 67.7%, https://directindex.org/r/drnina.se); Hedens Fotvård (C 66.2%, https://directindex.org/r/hedensfotvard.com); Life Long Clinic (C 66.2%, https://directindex.org/r/lifelong.se); Salong It (C 63.1%, https://directindex.org/r/salongit.se); Studio Sweet (C 60%, https://directindex.org/r/studiosweet.se).

## The direct record
What agents get for Göteborgs Massage & Rehab, as JSON: https://directindex.org/api/direct/goteborgsmassage.se
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo,We 08:00-22:00; Tu,Sa 08:00-21:00; Th 09:00-21:00; Fr 09:00-17:30; Su off (closed now) (from OpenStreetMap)
- Phone: +46 31 201 27 6

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Bokadirekt: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Found one hop past the home page: contact page /kontakt/: phone.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 18 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/goteborgsmassage.se
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/goteborgsmassage.se/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/goteborgsmassage.se/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=goteborgsmassage.se&force=1