# Go! Running Tours Milan: Agent-Direct Score B (76.9%)

Site: https://gorunningtours.com/p/italy/milan
Report: https://directindex.org/r/gorunningtours.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Go! Running Tours Milan is mostly ready for agents.
An AI assistant can open Go! Running Tours Milan's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://gorunningtours.com/run/city-fashion-pulse-6k-through-the-heart-of-milan/ (on the business's own site)
- Phone: 3421975708
- Address: Via botticelli 30, 20133, Milano

## Nearby, also direct
Places near Go! Running Tours Milan that take a booking or an order on their own website, with no marketplace in between.
- NRG Viaggi (1.4 km): https://directindex.org/r/nrgviaggi.it
- Fondazione Luigi Rovati (1.9 km): https://directindex.org/r/fondazioneluigirovati.org
- Dialogo nel Buio (2.1 km): https://directindex.org/r/dialogonelbuio.org

## What to fix first
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+5 points) Missing: address, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows +4520585877, but OpenStreetMap or Overture Maps lists 3421975708. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Go! Running Tours Milan",
  "url": "https://gorunningtours.com/p/italy/milan",
  "telephone": "3421975708",
  "address": "Via botticelli 30, 20133, Milano",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.4734685,
    "longitude": 9.22906
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://gorunningtours.com/run/city-fashion-pulse-6k-through-the-heart-of-milan/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** phone
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
Not ranked yet in Milan tours, attractions and museums.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 91% | yes |
| Publish the menu or price list as HTML | 45% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 91% | yes |
| Structured data with address, phone and hours | 9% | no |
| Have an llms.txt | 9% | yes |

Nearest places in the index: MUSA (F, 162 m, https://directindex.org/r/unimi.it); Cubapoint (D, 707 m, https://directindex.org/r/cubapoint.it); NRG Viaggi (D, 1418 m, https://directindex.org/r/nrgviaggi.it); Casa-museo Boschi Di Stefano (D, 1485 m, https://directindex.org/r/fondazioneboschidistefano.it); Museo dei Cappuccini (F, 1688 m, https://directindex.org/r/museodeicappuccini.it); Fondazione Luigi Rovati (D, 1931 m, https://directindex.org/r/fondazioneluigirovati.org); Museo Delle Illusioni (F, 2054 m, https://directindex.org/r/moimilano.it); Cinque giornate (C, 2090 m, https://directindex.org/r/5giornate.it); Proposta viaggi (F, 2094 m, https://directindex.org/r/propostaviaggi.it); Dialogo nel Buio (C, 2102 m, https://directindex.org/r/dialogonelbuio.org).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); This site 76.9%.

See what an AI agent reads on this site: https://directindex.org/r/gorunningtours.com/agent-view

## Businesses like Go! Running Tours Milan in Milan tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Milan tours, attractions and museums | 110 | 48% | 10% | 76.9% |
| Sites built with WordPress in Milan tours, attractions and museums | 54 | 53% | 13% | 76.9% |

The best of the sites built with WordPress in Milan tours, attractions and museums: Maison du Voyage (B 77.5%, https://directindex.org/r/maisonduvoyage.it); Museo Interattivo del Cinema (B 77.5%, https://directindex.org/r/cinetecamilano.it); Chiesa di Santa Maria del Carmine (B 75.4%, https://directindex.org/r/chiesadelcarmine.net); Museo d'arte e scienza (B 75.4%, https://directindex.org/r/museoartescienza.com); Nessie Viaggi (B 75.4%, https://directindex.org/r/nessieviaggi.com).

With the two fixes above (No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 110 in Milan tours, attractions and museums.

This site appears in 5 cities (5 places on gorunningtours.com). https://directindex.org/brand/gorunningtours.com

## The direct record
What agents get for Go! Running Tours Milan, as JSON: https://directindex.org/api/direct/gorunningtours.com
- Book: https://gorunningtours.com/run/city-fashion-pulse-6k-through-the-heart-of-milan/ (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 3421975708
- Stable links that count: https://directindex.org/go/gorunningtours.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 10 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 2 of 5, Bot-Aware. Cloudflare's report: https://isitagentready.com/gorunningtours.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/gorunningtours.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/gorunningtours.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=gorunningtours.com&force=1