# GO London hiking: Agent-Direct Score C (66.2%)

Site: https://www.golondonhiking.co.uk/
Report: https://directindex.org/r/golondonhiking.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
GO London hiking is partly visible to agents.
An AI assistant can open GO London hiking's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Eventbrite, a marketplace.

## Direct links
- Phone: +447968585224
- Address: 22 St Cross Street, EC1N 8UH, London
- Hours, from golondonhiking.co.uk: Mon–Sun 00:00–23:59
- Prices: 6 prices on the site, the middle one £14.00
- WhatsApp: a link on the site

## Nearby, also direct
Places near GO London hiking that take a booking or an order on their own website, with no marketplace in between.
- ETOA - European tourism association (240 m): https://directindex.org/r/etoa.org
- Voyage Prive (260 m): https://directindex.org/r/voyage-prive.co.uk
- Your Golf Travel (280 m): https://directindex.org/r/yourgolftravel.com

## What to fix first
- **Tickets only through eventbrite.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **6 prices on the landing page, the middle one £14.00.** In London, the middle price of comparable sites that show prices is £128.

## Fix kit: What to paste

llms.txt. Save as /llms.txt at the root of the site.

```
# GO London hiking

> travel agency in 22 St Cross Street, EC1N 8UH, London, London tours, attractions and museums. Phone +447968585224.

## Opening hours

Mo-Su 00:00-23:59

## About

- Website: https://www.golondonhiking.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (TravelAgency).** address, phone, opening hours

## Where it stands
Not ranked yet in London tours, attractions and museums.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | no |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 7% | yes |
| Have an llms.txt | 31% | no |

Nearest places in the index: Golden Circle Marrakech (D, 35 m, https://directindex.org/r/goldencirclemarrakech.com); The Luxury Chalet Company (D, 83 m, https://directindex.org/r/luxurychaletco.com); BAC Sport (D, 242 m, https://directindex.org/r/bacsport.co.uk); ETOA - European tourism association (C, 244 m, https://directindex.org/r/etoa.org); Global Work & Travel UK (D, 254 m, https://directindex.org/r/globalworkandtravel.com); Voyage Prive (B, 256 m, https://directindex.org/r/voyage-prive.co.uk); Artangel Office (F, 277 m, https://directindex.org/r/artangel.org.uk); Your Golf Travel (B, 283 m, https://directindex.org/r/yourgolftravel.com); Queen of Clubs Lifestyle Luxury Services (D, 291 m, https://directindex.org/r/queenofclubs.com); Rainbow Tours (C, 311 m, https://directindex.org/r/rainbowtours.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London tours, attractions and museums and named 69 places. GO London hiking wasn't one of them. See who was named: https://directindex.org/city/london-tours/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 251601 sites); Sites using Eventbrite 54% (19% A or B, 380 sites); This site 66.2%.

See what an AI agent reads on this site: https://directindex.org/r/golondonhiking.co.uk/agent-view

## Businesses like GO London hiking in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in London tours, attractions and museums | 591 | 54% | 19% | 66.2% |
| Sites using Eventbrite in London tours, attractions and museums | 12 | 45% | 0% | 66.2% |
| Sites built with WordPress and using Eventbrite in London tours, attractions and museums | 3 | 54% | 0% | 66.2% |

The best of the sites using Eventbrite in London tours, attractions and museums: Kirkaldy Testing Museum (C 58.5%, https://directindex.org/r/testingworks.org.uk); London Metropolitan Archives (D 53.8%, https://directindex.org/r/thelondonarchives.org); Freud Museum London (D 51.2%, https://directindex.org/r/freud.org.uk); RNLI Tower Pier Lifeboat Station (D 44.6%, https://directindex.org/r/rnli.org); Dorich House Museum (D 43.1%, https://directindex.org/r/dorichhousemuseum.org.uk).

## The direct record
What agents get for GO London hiking, as JSON: https://directindex.org/api/direct/golondonhiking.co.uk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Su 00:00-23:59 (open now) (from golondonhiking.co.uk)
- Phone: +447968585224

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Eventbrite: Not stated. Eventbrite's terms of service (20 August 2025), section 13.1, bar scraping, crawling or automated means to extract data from the sites; they do not address an agent buying a ticket for a person; the separate API terms cover developer apps. Read 2026-10-15: https://www.eventbrite.com/help/en-us/articles/251210/eventbrite-terms-of-service/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 15 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/golondonhiking.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/golondonhiking.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/golondonhiking.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=golondonhiking.co.uk&force=1