# Sera: Agent-Direct Score C (57.4%)

Site: https://www.friseur-berlin-wilmersdorf.de/
Report: https://directindex.org/r/friseursera.de
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Sera is partly visible to agents.

## Direct links
- Book directly: https://friseursera.de/termin-buchen/ (on the business's own site)
- Phone: +49 30 8210040

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **robots.txt blocks GPTBot, ClaudeBot, Google-Extended.** (+3.7 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Sera",
  "url": "https://www.friseur-berlin-wilmersdorf.de/",
  "telephone": "+49 30 8210040",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Blissestraße 20a",
    "postalCode": "10713",
    "addressLocality": "Berlin",
    "addressCountry": "DE"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.4843259,
    "longitude": 13.3199162
  },
  "openingHours": "Tu-Fr 09:00-18:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://friseursera.de/termin-buchen/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

## Already right
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Appointments on your own site.** Agents can book an appointment without a marketplace in the loop.

## Since the scan of 2026-10-14 (F then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
202 of 810 in Berlin hairdressers and beauty salons. Top 25% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 88% | yes |
| Publish the menu or price list as HTML | 26% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 89% | no |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 12% | yes |

Nearest places in the index: Saen Sabai (D, 196 m, https://directindex.org/r/saensbai.de); Janshine (B, 215 m, https://directindex.org/r/janshine.de); Miracle Hair and Beauty (C, 274 m, https://directindex.org/r/treatwell.de); Uhl 77 Kosmetikstudio (F, 279 m, https://directindex.org/r/uhl77.de); TUT JUT (F, 335 m, https://directindex.org/r/borisbedarf.de); The Nail Bar (D, 353 m, https://directindex.org/r/thenailbar-berlin.de); Anna (B, 395 m, https://directindex.org/r/annanailsberlin.de); Sensual Massage (F, 453 m, https://directindex.org/r/sensual-massage-berlin.de); Anavaree Thai Massage (C, 466 m, https://directindex.org/r/anavareethaimassage.de); Frisör Köpfchen (D, 552 m, https://directindex.org/r/friseur-koepfchen.de).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 37%, 2026-10-14 57%.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 57.4%.

See what an AI agent reads on this site: https://directindex.org/r/friseursera.de/agent-view

## Businesses like Sera in Berlin hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Berlin hairdressers and beauty salons | 810 | 39% | 8% | 57.4% |
| Built with WordPress in Berlin hairdressers and beauty salons | 256 | 55% | 17% | 57.4% |

The best of Built with WordPress in Berlin hairdressers and beauty salons: Diamond Lotus Tantra Institut (A 90.8%, https://directindex.org/r/tantramassagen-berlin.de); Melody Nails & Spa (A 87.7%, https://directindex.org/r/melodynailsspa-teltow.de); Bianka Simon Friseure (B 84.6%, https://directindex.org/r/biankasimonfriseure.de); Janshine (B 84.6%, https://directindex.org/r/janshine.de); KP NailDesign (B 84.6%, https://directindex.org/r/kp-naildesign.de).

With the three fixes above (No structured data for the business; No price list of services found; robots.txt blocks GPTBot, ClaudeBot, Google-Extended) the score would be about 95.4%: first of 810 in Berlin hairdressers and beauty salons.

## The direct record
What agents get for Sera, as JSON: https://directindex.org/api/direct/friseursera.de
- Book: https://friseursera.de/termin-buchen/ (own site; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Tu-Fr 09:00-18:00 (open now) (from OpenStreetMap)
- Phone: +49 30 8210040
- Stable links that count: https://directindex.org/go/friseursera.de/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): yes
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.3 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 2 of 5, Bot-Aware. Cloudflare's report: https://isitagentready.com/friseursera.de
- Link headers on the homepage: yes
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): yes
- MCP server card: yes
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: yes
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/friseursera.de/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=friseursera.de&force=1