# Freunde des Kunstmuseums Basel: Agent-Direct Score C (63.5%)

Site: http://www.freunde-kunstmuseum.ch/
Report: https://directindex.org/r/freunde-kunstmuseum.ch
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Freunde des Kunstmuseums Basel is partly visible to agents.
Some AI assistants are turned away by Freunde des Kunstmuseums Basel's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://www.freunde-kunstmuseum.ch/mitgliedschaft/unterlagen-bestellen/ (on the business's own site)
- Phone: +41612614553
- Address: St. Alban-Vorstadt 12, 4052, Basel

## Nearby, also direct
Places near Freunde des Kunstmuseums Basel that take a booking or an order on their own website, with no marketplace in between.
- Kunstmuseum Basel | Hauptbau (120 m): https://directindex.org/r/kunstmuseumbasel.ch
- Antikenmuseum Basel und Sammlung Ludwig (190 m): https://directindex.org/r/antikenmuseumbasel.ch
- Spielzeug Welten (490 m): https://directindex.org/r/spielzeug-welten-museum-basel.ch

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Freunde des Kunstmuseums Basel",
  "url": "http://www.freunde-kunstmuseum.ch/",
  "telephone": "+41612614553",
  "address": "St. Alban-Vorstadt 12, 4052, Basel",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.55451326,
    "longitude": 7.59563459
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.freunde-kunstmuseum.ch/mitgliedschaft/unterlagen-bestellen/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
9 of 68 in Basel tours, attractions and museums. Top 13% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 60% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 80% | no |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 30% | yes |

Nearest places in the index: Cartoonmuseum Basel (D, 55 m, https://directindex.org/r/cartoonmuseum.ch); Kunstmuseum Basel | Hauptbau (C, 124 m, https://directindex.org/r/kunstmuseumbasel.ch); Antikenmuseum Basel und Sammlung Ludwig (C, 188 m, https://directindex.org/r/antikenmuseumbasel.ch); Kunsthalle Basel (F, 342 m, https://directindex.org/r/kunsthallebasel.ch); Schweizerisches Architekturmuseum (F, 355 m, https://directindex.org/r/sam-basel.org); knecht reisen (C, 397 m, https://directindex.org/r/knecht-reisen.ch); Historisches Museum Basel – Haus zum Kirschgarten (F, 419 m, https://directindex.org/r/hmb.ch); Kunstmuseum Basel | Gegenwart (B, 430 m, https://directindex.org/r/museenbasel.ch); Spielzeug Welten (B, 494 m, https://directindex.org/r/spielzeug-welten-museum-basel.ch); Museum der Kulturen (D, 500 m, https://directindex.org/r/mkb.ch).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Basel tours, attractions and museums and named 37 places. Freunde des Kunstmuseums Basel wasn't one of them. See who was named: https://directindex.org/city/basel-tours/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 63.5%.

See what an AI agent reads on this site: https://directindex.org/r/freunde-kunstmuseum.ch/agent-view

## Businesses like Freunde des Kunstmuseums Basel in Basel tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Basel tours, attractions and museums | 68 | 48% | 12% | 63.5% |
| Sites built with WordPress in Basel tours, attractions and museums | 17 | 48% | 6% | 63.5% |

The best of the sites built with WordPress in Basel tours, attractions and museums: Nayak Reisen (B 70.8%, https://directindex.org/r/nayak.ch); GBT Switzerland (C 61.5%, https://directindex.org/r/amexglobalbusinesstravel.com); Museum Kleines Klingental (C 61.5%, https://directindex.org/r/mkk.ch); Basler Papiermühle Museum (C 55.4%, https://directindex.org/r/baslerpapiermuehle.ch); Pink Travel AG (C 55.4%, https://directindex.org/r/pinktravel.ch).

With the three fixes above (Structured data is incomplete; No tickets and prices found; The server turns AI crawlers away at the door), the score would be about 95.4%, which would be first of 68 in Basel tours, attractions and museums.

## The direct record
What agents get for Freunde des Kunstmuseums Basel, as JSON: https://directindex.org/api/direct/freunde-kunstmuseum.ch
- Book: none on record
- Order: https://www.freunde-kunstmuseum.ch/mitgliedschaft/unterlagen-bestellen/ (own site; found by the scan of 2026-10-19, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +41612614553
- Stable links that count: https://directindex.org/go/freunde-kunstmuseum.ch/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/freunde-kunstmuseum.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/freunde-kunstmuseum.ch/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/freunde-kunstmuseum.ch/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=freunde-kunstmuseum.ch&force=1