# Fowler35: Agent-Direct Score B (78.5%)

Site: https://fowler35.com/
Report: https://directindex.org/r/fowler35.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Fowler35 is mostly ready for agents.

## Direct links
- Book directly: https://s-iq.co/BookingPortal/dist/?salonid=de6a1607-bd25-4c0f-8030-32df2f44f127 (through salon_iq acting for the business)
- Menu: https://fowler35.com/refreshment-menu-salon-menu/
- Phone: +44 20 7580 3449

## What to fix first
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Fowler35",
  "url": "https://fowler35.com/",
  "telephone": "+44 20 7580 3449",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Windmill Street 35",
    "postalCode": "W1T 2JS",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5188552,
    "longitude": -0.1340246
  },
  "openingHours": "Tu-Fr 10:00-21:00; Sa,Su 09:00-18:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://s-iq.co/BookingPortal/dist/?salonid=de6a1607-bd25-4c0f-8030-32df2f44f127",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Fowler35

> hair salon in Windmill Street 35 W1T 2JS London, London hairdressers and beauty salons. Phone +44 20 7580 3449.

## Book or order directly

- Book: https://s-iq.co/BookingPortal/dist/?salonid=de6a1607-bd25-4c0f-8030-32df2f44f127 (through salon_iq acting for the business)
- Menu: https://fowler35.com/refreshment-menu-salon-menu/

## Opening hours

Tu-Fr 10:00-21:00; Sa,Su 09:00-18:00

## About

- Website: https://fowler35.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Price list of services is an HTML page.** Agents can read items and prices directly.
- **Appointments through salon_iq on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
36 of 1003 in London hairdressers and beauty salons. Top 4% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 12% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 96% | yes |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 29% | no |

Nearest places in the index: Andrew Jose (C, 97 m, https://directindex.org/r/andrewjose.com); Redhed (F, 135 m, https://directindex.org/r/redhedlondon.co.uk); Adam Grooming Atelier (C, 177 m, https://directindex.org/r/adamgroomingatelier.com); Decadence (D, 246 m, https://directindex.org/r/decadencesalon.co.uk); Nexus Nails (C, 426 m, https://directindex.org/r/nexusnails-soho.co.uk); Studio 12 (B, 445 m, https://directindex.org/r/studio12soho.co.uk); Fitzrovia Barbers (D, 447 m, https://directindex.org/r/fitzroviabarbers.net); Oliver Stephens (C, 449 m, https://directindex.org/r/oliverstephens.com); My Snug Room (C, 450 m, https://directindex.org/r/my-snug-room.co.uk); Live True (C, 457 m, https://directindex.org/r/livetruelondon.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); Sites using Salon IQ 63% (27% A or B, 37 sites); This site 78.5%.

See what an AI agent reads on this site: https://directindex.org/r/fowler35.com/agent-view

## Businesses like Fowler35 in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London hairdressers and beauty salons | 1003 | 41% | 12% | 78.5% |
| Built with WordPress in London hairdressers and beauty salons | 350 | 58% | 21% | 78.5% |
| Using Salon IQ in London hairdressers and beauty salons | 30 | 63% | 27% | 78.5% |
| Built with WordPress and using Salon IQ in London hairdressers and beauty salons | 19 | 63% | 21% | 78.5% |

The best of Built with WordPress and using Salon IQ in London hairdressers and beauty salons: Joseph's (B 76.9%, https://directindex.org/r/joseph-hair.co.uk); Collections Hair Club (B 72.3%, https://directindex.org/r/collectionshairclub.com); Esente (B 72.3%, https://directindex.org/r/esentehair.co.uk); TANA-B (C 69.2%, https://directindex.org/r/tana-b.com); Frankie Cochrane (C 67.7%, https://directindex.org/r/frankiecochrane.com).

With the fix above (Structured data is incomplete) the score would be about 87.7%: 2nd of 1,003 in London hairdressers and beauty salons, up from 36th.

## The direct record
What agents get for Fowler35, as JSON: https://directindex.org/api/direct/fowler35.com
- Book: https://s-iq.co/BookingPortal/dist/?salonid=de6a1607-bd25-4c0f-8030-32df2f44f127 (vendor on own site: Salon IQ; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: https://fowler35.com/refreshment-menu-salon-menu/ (html_page; from the scan)
- Hours: Tu-Fr 10:00-21:00; Sa,Su 09:00-18:00 (closed now) (from OpenStreetMap)
- Phone: +44 20 7580 3449
- Stable links that count: https://directindex.org/go/fowler35.com/book, https://directindex.org/go/fowler35.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Salon IQ: Not stated. The terms say nothing about automated use, could not be read on the date given, or the vendor has not been researched yet.

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 16 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/fowler35.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/fowler35.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=fowler35.com&force=1