# Forno 301: Agent-Direct Score F (26.2%)

Site: https://forno301.com/
Report: https://directindex.org/r/forno301.com
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Forno 301 is largely invisible to agents.
AI assistants cannot open the website of Forno 301, so they rely on what other sites say about it.

## Direct links
- Menu: https://img1.wsimg.com/blobby/go/f58d53bf-d90f-4621-a1f8-35c2f0cb8f69/FORNOMENU.pdf
- Phone: +1-480-787-5654

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No booking or ordering link on the website.** (+15 points) Agents find no link to follow on the site. If you take bookings or orders through a platform, link to it from the site so an agent can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Forno 301",
  "url": "https://forno301.com/",
  "telephone": "+1-480-787-5654",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "North Central Avenue 1616",
    "postalCode": "85004",
    "addressLocality": "Phoenix"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 33.4659846,
    "longitude": -112.074166
  },
  "servesCuisine": [
    "pizza"
  ],
  "hasMenu": "https://img1.wsimg.com/blobby/go/f58d53bf-d90f-4621-a1f8-35c2f0cb8f69/FORNOMENU.pdf"
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (LocalBusiness).** address, opening hours

## Where it stands
411 of 487 in Phoenix. Top 84% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 100% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | no |
| Structured data with address, phone and hours | 52% | no |
| Have an llms.txt | 36% | no |

Nearest places with a similar menu: Freak Brothers (B, 927 m, https://directindex.org/r/freakbros.pizza); IL Bosco Pizza (A, 1036 m, https://directindex.org/r/ilboscopizza.com); Hot Daisy Pizza (C, 1079 m, https://directindex.org/r/hotdaisypizza.com); POMO Pizzeria (F, 1122 m, https://directindex.org/r/pomopizzeria.com); CiBO Pizzeria (A, 1333 m, https://directindex.org/r/cibophoenix.com); Pino's Pizza (F, 1569 m, https://directindex.org/r/facebook.com); Pizza Hut Delivery (B, 1643 m, https://directindex.org/r/pizzahut.com); Via Della Slice Shop (F, 1769 m, https://directindex.org/r/viadellasliceshop.com); Fired Pie (A, 1987 m, https://directindex.org/r/firedpie.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with GoDaddy Website Builder 46% (19% A or B, 764 sites); This site 26.2%.

See what an AI agent reads on this site: https://directindex.org/r/forno301.com/agent-view

## Businesses like Forno 301 in Phoenix

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Phoenix | 487 | 57% | 42% | 26.2% |
| Sites built with GoDaddy Website Builder in Phoenix | 12 | 30% | 0% | 26.2% |

The best of the sites built with GoDaddy Website Builder in Phoenix: Bleachers Sports Grill (C 66.2%, https://directindex.org/r/bleacherssportsgrill.com); Da Valley Grill (C 66.2%, https://directindex.org/r/davalleygrillaz.com); Haus Murphy's (D 49.2%, https://directindex.org/r/hausmurphys.com); New Asian Kitchen (D 40%, https://directindex.org/r/newasiankitchen.com); Caminero Mexican Food (F 26.2%, https://directindex.org/r/camineropeoria.com).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No booking or ordering link on the website; Menu or price list is a PDF) the score would be about 92.3%: 27th of 487 in Phoenix, up from 411th.

## The direct record
What agents get for Forno 301, as JSON: https://directindex.org/api/direct/forno301.com
- Book: none on record
- Order: none on record
- Menu: https://img1.wsimg.com/blobby/go/f58d53bf-d90f-4621-a1f8-35c2f0cb8f69/FORNOMENU.pdf (pdf; from the scan)
- Hours: none on record
- Phone: +1-480-787-5654
- Stable links that count: https://directindex.org/go/forno301.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 17 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/forno301.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/forno301.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=forno301.com&force=1