# Formula Swiss AG: Agent-Direct Score B (78.5%)

Site: https://uk.formulaswiss.com
Report: https://directindex.org/r/formulaswiss.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Formula Swiss AG is mostly ready for agents.
An AI assistant can open Formula Swiss AG's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://uk.formulaswiss.com/pages/shipping-information (on the business's own site)
- Phone: 020 0000 0000
- Address: Blegistrasse 13, WC1B 3GH, London
- Prices: 9 prices on the site, the middle one £49.00
- Languages: Bulgarian, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, Croatian, Italian, Lithuanian, Latvian, Norwegian Bokmål, Dutch, Portuguese, Romanian, Slovak, Slovenian, Swedish

## Nearby, also direct
Places near Formula Swiss AG that take a booking or an order on their own website, with no marketplace in between.
- Pain Medicine Expert (30 m): https://directindex.org/r/painmedicineexpert.co.uk
- NRG Sports Therapy (170 m): https://directindex.org/r/nrgsportstherapy.com
- Centre Point Dental Practice (210 m): https://directindex.org/r/centrepointdental.co.uk
- The Child and Family Practice (220 m): https://directindex.org/r/tcfp.org.uk
- Millicent Rose Aesthetics (270 m): https://directindex.org/r/millicentroseaesthetics.com

## What to fix first
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+4 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows +41415391122, but OpenStreetMap or Overture Maps lists 020 0000 0000. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **9 prices on the landing page, the middle one £49.00.** In London, the middle price of comparable sites that show prices is £80.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Formula Swiss AG",
  "url": "https://uk.formulaswiss.com",
  "telephone": "020 0000 0000",
  "address": "Blegistrasse 13, WC1B 3GH, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.517128871369145,
    "longitude": -0.12958792368166572
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://uk.formulaswiss.com/pages/shipping-information",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** address
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
445 of 5105 in London dentists, clinics and vets. Top 9% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 8% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 36% | no |
| Have an llms.txt | 47% | yes |

Nearest places in the index: Pain Medicine Expert (B, 26 m, https://directindex.org/r/painmedicineexpert.co.uk); NRG Sports Therapy (C, 166 m, https://directindex.org/r/nrgsportstherapy.com); Centre Point Dental Practice (B, 206 m, https://directindex.org/r/centrepointdental.co.uk); The Child and Family Practice (C, 216 m, https://directindex.org/r/tcfp.org.uk); Millicent Rose Aesthetics (F, 268 m, https://directindex.org/r/millicentroseaesthetics.com); Bpas (C, 279 m, https://directindex.org/r/bpas.org); Corporate Physio London (F, 283 m, https://directindex.org/r/corporatephysiolondon.com); Kaizen Physiotherapy & Performance (C, 283 m, https://directindex.org/r/kaizenphysio.co.uk); The Lab Physio Clinic - Soho (B, 285 m, https://directindex.org/r/thelabphysio.co.uk); Anna Jezuita Therapy (D, 285 m, https://directindex.org/r/jezuitatherapy.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 48% (26% A or B, 7656 sites); This site 78.5%.

See what an AI agent reads on this site: https://directindex.org/r/formulaswiss.com/agent-view

## Businesses like Formula Swiss AG in London dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London dentists, clinics and vets | 5105 | 53% | 28% | 78.5% |
| Sites built with Shopify in London dentists, clinics and vets | 35 | 51% | 34% | 78.5% |

The best of the sites built with Shopify in London dentists, clinics and vets: Murakami Medical Centre (A 87.7%, https://directindex.org/r/murakamimedicalcentre.co.uk); One Day Tests (B 76.9%, https://directindex.org/r/onedaytests.com); Shockwave Therapy | Be Vibrant Physio (B 75.4%, https://directindex.org/r/shockwavetreatments.co.uk); The Eye Place, Fitzrovia (B 75.4%, https://directindex.org/r/the-eye-place.co.uk); Dental Practice On The Hill (B 73.8%, https://directindex.org/r/pearlywhitesuk.com).

With the two fixes above (No list of services and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 5,105 in London dentists, clinics and vets.

## The direct record
What agents get for Formula Swiss AG, as JSON: https://directindex.org/api/direct/formulaswiss.com
- Book: none on record
- Order: https://uk.formulaswiss.com/pages/shipping-information (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: 020 0000 0000
- Stable links that count: https://directindex.org/go/formulaswiss.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /pages/contact: phone.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 11 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 3 of 5, Agent-Readable. Cloudflare's report: https://isitagentready.com/formulaswiss.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/formulaswiss.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/formulaswiss.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=formulaswiss.com&force=1