# Fondazione Merz: Agent-Direct Score D (50.8%)

Site: https://www.fondazionemerz.org/
Report: https://directindex.org/r/fondazionemerz.org
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Fondazione Merz is hard for agents to use.

## Direct links
- Phone: +39 011 19719437

## What to fix first
- **No way to buy tickets online.** (+15 points) Agents have nothing to act on. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Fondazione Merz",
  "url": "https://www.fondazionemerz.org/",
  "telephone": "+39 011 19719437",
  "email": "info@fondazionemerz.org",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via Limone 24",
    "postalCode": "10141",
    "addressLocality": "Torino"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.0621023,
    "longitude": 7.6428673
  },
  "openingHours": "Tu-Su 11:00-19:00; Mo off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "19:00"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Fondazione Merz

> museum in Via Limone 24 10141 Torino, Turin tours, attractions and museums. Phone +39 011 19719437.

## Opening hours

Tu-Su 11:00-19:00; Mo off

## About

- Website: https://www.fondazionemerz.org/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours

## Where it stands
14 of 61 in Turin tours, attractions and museums. Top 23% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 80% | no |
| Publish the menu or price list as HTML | 30% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 10% | no |

Nearest places in the index: Museo del carcere Le Nuove (C, 1537 m, https://directindex.org/r/museolenuove.it); Galleria civica d'Arte Moderna e Contemporanea (F, 2091 m, https://directindex.org/r/gamtorino.it); Museo Pietro Micca (F, 2299 m, https://directindex.org/r/museopietromicca.it); MAU - Museo d'Arte Urbana (C, 2350 m, https://directindex.org/r/museoarteurbana.it); Museo del cioccolato e del gianduja (D, 2478 m, https://directindex.org/r/choco-story-torino.it); Museo Faà Di Bruno (D, 2640 m, https://directindex.org/r/museofaadibruno.it); PAV Parco Arte Vivente (F, 2693 m, https://directindex.org/r/parcoartevivente.it); Il museo Impossibile (D, 2812 m, https://directindex.org/r/ilmuseoimpossibile.it); Museo Diffuso della Resistenza, della Deportazione, della Guerra, dei Diritti e della Libertà (C, 2895 m, https://directindex.org/r/museodiffusotorino.it); Museo Storico Reale Mutua (F, 3064 m, https://directindex.org/r/realemutua.it).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 57% (26% A or B, 35830 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/fondazionemerz.org/agent-view

Read by AI agents 1 times this month.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/fondazionemerz.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/fondazionemerz.org/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=fondazionemerz.org&force=1