# Florence Free Tour: Agent-Direct Score C (61.5%)

Site: http://florencefreetours.com/
Report: https://directindex.org/r/florencefreetours.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Florence Free Tour is partly visible to agents.
An AI assistant can open Florence Free Tour's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Eventbrite, a marketplace.

## Direct links
- Phone: +393356559428
- Address: PIAZZA DI SANTA MARIA NOVELLA 18, 50123, FIRENZE
- Languages: English, Spanish, Italian

## Nearby, also direct
Places near Florence Free Tour that take a booking or an order on their own website, with no marketplace in between.
- Basilica di Santa Maria Novella (60 m): https://directindex.org/r/smn.it
- Tuscany Uncorked Wine Tours (100 m): https://directindex.org/r/wineschoolitalia.com
- Museo Hzero (190 m): https://directindex.org/r/hzero.com
- Keys Of Italy - Apartments & Experiences (190 m): https://directindex.org/r/keysofitaly.com

## What to fix first
- **Tickets only through eventbrite.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows +39 3713630935, but OpenStreetMap or Overture Maps lists +393356559428. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **The footer says © 2023.** Visitors and assistants may read that year as the last time anyone looked after the site. In Florence, 72% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Florence Free Tour",
  "url": "http://florencefreetours.com/",
  "telephone": "+393356559428",
  "address": "PIAZZA DI SANTA MARIA NOVELLA 18, 50123, FIRENZE",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.7741715,
    "longitude": 11.2491563
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, phone

## Where it stands
94 of 373 in Florence tours, attractions and museums. Top 25% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 24% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 16% | no |
| Have an llms.txt | 32% | yes |

Nearest places in the index: Basilica di Santa Maria Novella (C, 60 m, https://directindex.org/r/smn.it); Tuscany Uncorked Wine Tours (B, 97 m, https://directindex.org/r/wineschoolitalia.com); Museo Nazionale Alinari della Fotografia (F, 129 m, https://directindex.org/r/museonovecento.it); Q.N. Holidays (F, 140 m, https://directindex.org/r/qnholidays.it); Seychelles Incanto (F, 149 m, https://directindex.org/r/seychellesincanto.it); Acqua di Firenze (C, 150 m, https://directindex.org/r/acquadifirenze.com); Museo Hzero (C, 185 m, https://directindex.org/r/hzero.com); Keys Of Italy - Apartments & Experiences (C, 188 m, https://directindex.org/r/keysofitaly.com); Guida Turistica Di Firenze, Giulia Bozzi. (D, 189 m, https://directindex.org/r/firenzeconguida.it); Daniela Grigoli - Guida Turistica (F, 227 m, https://directindex.org/r/danielagrigoli.it).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Wix 53% (30% A or B, 24646 sites); Sites using Eventbrite 53% (19% A or B, 136 sites); This site 61.5%.

See what an AI agent reads on this site: https://directindex.org/r/florencefreetours.com/agent-view

## Businesses like Florence Free Tour in Florence tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Florence tours, attractions and museums | 373 | 47% | 14% | 61.5% |
| Sites built with Wix in Florence tours, attractions and museums | 14 | 59% | 36% | 61.5% |
| Sites using Eventbrite in Florence tours, attractions and museums | 1 | 62% | 0% | 61.5% |
| Sites built with Wix and using Eventbrite in Florence tours, attractions and museums | 1 | 62% | 0% | 61.5% |

The best of the sites built with Wix in Florence tours, attractions and museums: Giacomo Piccardi Tour Guide (A 90.8%, https://directindex.org/r/giacomopiccardi.it); Alice Guide Florence - Alice Visites (B 80%, https://directindex.org/r/aliceguideflorence.com); Florence Platinum Tours (B 80%, https://directindex.org/r/florenceplatinumtours.com); Grape Tours in Tuscany (B 80%, https://directindex.org/r/tuscan-wine-tours.com); Vacanze Genitori Single (B 70.8%, https://directindex.org/r/vacanzegenitorisingle.net).

With the three fixes above (Tickets only through eventbrite; No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 373 in Florence tours, attractions and museums.

## The direct record
What agents get for Florence Free Tour, as JSON: https://directindex.org/api/direct/florencefreetours.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +393356559428

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Eventbrite: Not stated. Eventbrite's terms of service (20 August 2025), section 13.1, bar scraping, crawling or automated means to extract data from the sites; they do not address an agent buying a ticket for a person; the separate API terms cover developer apps. Read 2026-10-15: https://www.eventbrite.com/help/en-us/articles/251210/eventbrite-terms-of-service/

Found one hop past the home page: contact page /about-3: booking via eventbrite.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/florencefreetours.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/florencefreetours.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/florencefreetours.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=florencefreetours.com&force=1