# Fitzroy House: Agent-Direct Score F (23.2%)

Site: https://www.fitzroyhouse.org/
Report: https://directindex.org/r/fitzroyhouse.org
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Fitzroy House is largely invisible to agents.

## Direct links
- Phone: +44 20 7255 2422

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No way to buy tickets online.** (+13 points) Only a phone number or WhatsApp. Agents cannot act on those yet. Add a ticket or booking page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), PerplexityBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, ChatGPT-User.** (+6.2 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Fitzroy House",
  "url": "https://www.fitzroyhouse.org/",
  "telephone": "+44 20 7255 2422",
  "email": "info@fitzroyhouse.org",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Fitzroy Street 37",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5225232,
    "longitude": -0.1391153
  },
  "openingHours": "\"by appointment\""
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Fitzroy House

> museum in Fitzroy Street 37 London, London tours, attractions and museums. Phone +44 20 7255 2422.

## Opening hours

"by appointment"

## About

- Website: https://www.fitzroyhouse.org/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- Nothing.

## Since the scan of 2026-10-14 (F then)
- Fixed: nothing
- New: nothing

## Where it stands
286 of 345 in London tours, attractions and museums. Top 83% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 14% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | no |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 17% | no |

Nearest places in the index: Wellcome Collection (C, 521 m, https://directindex.org/r/wellcomecollection.org); Anaesthesia Heritage Centre (D, 536 m, https://directindex.org/r/anaesthetists.org); The Cartoon Museum (D, 551 m, https://directindex.org/r/cartoonmuseum.org); All Souls Church (F, 556 m, https://directindex.org/r/allsouls.org); Crystal Travel (D, 650 m, https://directindex.org/r/crystaltravel.co.uk); SOAS Gallery (D, 723 m, https://directindex.org/r/soas.ac.uk); The Museum of Philatelic History (F, 767 m, https://directindex.org/r/rpsl.org.uk); Twist Museum (C, 844 m, https://directindex.org/r/twistmuseum.com); St. Marylebone Parish Church (D, 914 m, https://directindex.org/r/stmarylebone.org); Royal Academy of Music Museum (F, 915 m, https://directindex.org/r/ram.ac.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 23%, 2026-10-15 23%.

See what an AI agent reads on this site: https://directindex.org/r/fitzroyhouse.org/agent-view

## Businesses like Fitzroy House in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London tours, attractions and museums | 345 | 44% | 10% | 23.2% |

The best of Same kind in London tours, attractions and museums: Jack the Ripper Museum (B 82.5%, https://directindex.org/r/jacktherippermuseum.com); Sambrook's Brewery Heritage Centre & Beershop (B 82.5%, https://directindex.org/r/sambrooksbrewery.co.uk); Vagina Museum (B 81.5%, https://directindex.org/r/vaginamuseum.co.uk); Naan Staap (B 81.3%, https://directindex.org/r/naanstaap.co.uk); Abbotts Travel (B 80%, https://directindex.org/r/abbottstravel.com).

With the three fixes above (No structured data for the business; No way to buy tickets online; No tickets and prices found) the score would be about 75.5%: 13th of 345 in London tours, attractions and museums, up from 286th.

## The direct record
What agents get for Fitzroy House, as JSON: https://directindex.org/api/direct/fitzroyhouse.org
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: "by appointment" (from OpenStreetMap)
- Phone: +44 20 7255 2422

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 12.1 | 25 |
| Readable | 1 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/fitzroyhouse.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/fitzroyhouse.org/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=fitzroyhouse.org&force=1