# First Watch: Agent-Direct Score C (62.5%)

Site: https://firstwatch.com/
Report: https://directindex.org/r/firstwatch.com
Scanned: 2026-11-13 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
First Watch is partly visible to agents.
An AI assistant can open First Watch's website. It can read what First Watch offers. It can't find a link to book or order online.

## Direct links
- Menu: https://firstwatch.com/menu
- Its menu mentions: vegan options, vegetarian dishes

## Nearby, also direct
Places near First Watch that take a booking or an order on their own website, with no marketplace in between.
- Snooze (850 m): https://directindex.org/r/snoozeeatery.com
- Cooper's Hawk (1.1 km): https://directindex.org/r/chwinery.com
- True Food Kitchen (1.2 km): https://directindex.org/r/truefoodkitchen.com
- Seasons 52 (1.3 km): https://directindex.org/r/seasons52.com
- The Cheesecake Factory (1.3 km): https://directindex.org/r/thecheesecakefactory.com

## What to fix first
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "First Watch",
  "url": "https://firstwatch.com/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.0502194,
    "longitude": -94.5993244
  },
  "servesCuisine": [
    "american",
    "breakfast"
  ],
  "hasMenu": "https://firstwatch.com/menu"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# First Watch

> restaurant (american, breakfast) in Kansas City.

## Book or order directly

- Menu: https://firstwatch.com/menu

## About

- Website: https://firstwatch.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Menu or price list is an HTML page.** Agents can read the items and prices.

## Where it stands
413 of 678 in Kansas City. Top 61% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 93% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | yes |
| Structured data with address, phone and hours | 65% | no |
| Have an llms.txt | 36% | no |

Nearest places with a similar menu: Snooze (A, 851 m, https://directindex.org/r/snoozeeatery.com); Cooper's Hawk (B, 1072 m, https://directindex.org/r/chwinery.com); True Food Kitchen (C, 1200 m, https://directindex.org/r/truefoodkitchen.com); Seasons 52 (B, 1256 m, https://directindex.org/r/seasons52.com); The Cheesecake Factory (A, 1295 m, https://directindex.org/r/thecheesecakefactory.com); Hamburger Mary's (D, 1395 m, https://directindex.org/r/hamburgermarys.com); eggtc. (B, 2032 m, https://directindex.org/r/eggtckc.com); Brewer's Kitchen (B, 2901 m, https://directindex.org/r/brewers-kitchen.com); Union on the Hill (A, 3083 m, https://directindex.org/r/uniononthehill.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Kansas City and named 89 places. First Watch wasn't one of them. See who was named: https://directindex.org/city/kansas-city/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 259325 sites); This site 62.5%.

See what an AI agent reads on this site: https://directindex.org/r/firstwatch.com/agent-view

## Businesses like First Watch in Kansas City

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Kansas City | 678 | 63% | 45% | 62.5% |
| Sites built with WordPress in Kansas City | 154 | 67% | 44% | 62.5% |

The best of the sites built with WordPress in Kansas City: Fogo de Chao (A 100%, https://directindex.org/r/fogodechao.com); Foodgod Truffle Fries (A 100%, https://directindex.org/r/seasideonthepier.com); Kansas City Taco Company (A 100%, https://directindex.org/r/kctacocompany.com); Benihana (A 93.8%, https://directindex.org/r/benihana.com); 801 Chophouse (A 92.5%, https://directindex.org/r/801chophouse.com).

With the two fixes above (No booking or ordering link on the website; Structured data is incomplete), the score would be about 90%. That would be 57th of 678 in Kansas City, up from 413th.

This site appears in 15 cities (16 places on firstwatch.com). https://directindex.org/brand/firstwatch.com

## The direct record
What agents get for First Watch, as JSON: https://directindex.org/api/direct/firstwatch.com
- Book: none on record
- Order: none on record
- Menu: https://firstwatch.com/menu (html_page; from the scan)
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/firstwatch.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: menu page /menu: menu schema.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 18 | 25 |
| Actionable | 7 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/firstwatch.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/firstwatch.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/firstwatch.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=firstwatch.com&force=1
