# Fire & Oak: Agent-Direct Score A (95.4%)

Site: https://fireandoak.com
Report: https://directindex.org/r/fireandoak.com
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Fire & Oak is ready for agents.
An AI assistant can open the website of Fire & Oak. It can read what Fire & Oak offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.fireandoak.com/reservations/ (on the business's own site)
- Order directly: https://order.toasttab.com/online/ewrwj-fire-and-oak-westin-jersey-city-new (through toast acting for the business)
- Menu: https://www.fireandoak.com/jersey-city-menus/
- Phone: +1-201-610-9610

## What to fix first
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Fire & Oak",
  "url": "https://fireandoak.com",
  "telephone": "+1-201-610-9610",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Washington Boulevard 479",
    "postalCode": "07310",
    "addressLocality": "Jersey City"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7251666,
    "longitude": -74.0360587
  },
  "servesCuisine": [
    "american"
  ],
  "acceptsReservations": "https://www.fireandoak.com/reservations/",
  "hasMenu": "https://www.fireandoak.com/jersey-city-menus/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.fireandoak.com/reservations/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.toasttab.com/online/ewrwj-fire-and-oak-westin-jersey-city-new",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Fire & Oak

> restaurant (american) in Washington Boulevard 479 07310 Jersey City, New York. Phone +1-201-610-9610.

## Book or order directly

- Book: https://www.fireandoak.com/reservations/ (on the business's own site)
- Order: https://order.toasttab.com/online/ewrwj-fire-and-oak-westin-jersey-city-new (through toast acting for the business)
- Menu: https://www.fireandoak.com/jersey-city-menus/

## About

- Website: https://fireandoak.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (FoodEstablishment).** address, phone
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Booking on your own site.** Agents can book without a marketplace in the loop.
- **Ordering through toast on your own domain.** No marketplace commission, and the guest stays yours.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: Structured data was incomplete; No llms.txt

## Where it stands
105 of 4122 in New York. Top 3% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 99% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 47% | no |
| Have an llms.txt | 13% | no |

Nearest places with a similar menu: Lokal Eatery & Bar (A, 558 m, https://directindex.org/r/lokaljc.com); Hudson & Co. (B, 592 m, https://directindex.org/r/hudsonandconj.com); Mathews Food and Drink (B, 749 m, https://directindex.org/r/mathewsfoodanddrink.com); White Star Bar (B, 1213 m, https://directindex.org/r/whitestarbar.com); Light Horse Tavern (B, 1256 m, https://directindex.org/r/lighthorsetavern.com); Amelia's Bistro (C, 1288 m, https://directindex.org/r/ameliabistro.com); P.J. Clarke's (F, 2104 m, https://directindex.org/r/pjclarkes.com); Friedman's (A, 2117 m, https://directindex.org/r/friedmansrestaurant.com); Cove (C, 2417 m, https://directindex.org/r/cove-nyc.com); Metropolis by Marcus Samuelsson (B, 2445 m, https://directindex.org/r/metropolisbymarcus.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with BentoBox 85% (96% A or B, 1027 sites); Sites using Toast 72% (58% A or B, 2267 sites); This site 95.4%.

See what an AI agent reads on this site: https://directindex.org/r/fireandoak.com/agent-view

## Businesses like Fire & Oak in New York

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in New York | 4122 | 56% | 42% | 95.4% |
| Sites built with BentoBox in New York | 319 | 86% | 96% | 95.4% |
| Sites using Toast in New York | 349 | 75% | 66% | 95.4% |
| Sites built with BentoBox and using Toast in New York | 70 | 85% | 94% | 95.4% |

The best of the sites built with BentoBox and using Toast in New York: Battello (A 95.4%, https://directindex.org/r/battellojc.com); Ellington in the park (A 95.4%, https://directindex.org/r/ellingtoninthepark.com); Kings of Kobe (A 95.4%, https://directindex.org/r/kingsofkobe.com); Lingo (A 95.4%, https://directindex.org/r/lingobk.com); Melba's (A 95.4%, https://directindex.org/r/melbasrestaurant.com).

With the fix above (Structured data is incomplete) the score would be about 100%: first of 4,122 in New York.

## The direct record
What agents get for Fire & Oak, as JSON: https://directindex.org/api/direct/fireandoak.com
- Book: https://www.fireandoak.com/reservations/ (own site; found by the scan of 2026-10-16, not yet tested)
- Order: https://order.toasttab.com/online/ewrwj-fire-and-oak-westin-jersey-city-new (vendor on own site: Toast; found by the scan of 2026-10-16, not yet tested)
- Menu: https://www.fireandoak.com/jersey-city-menus/ (html_page; from the scan)
- Hours: none on record
- Phone: +1-201-610-9610
- Stable links that count: https://directindex.org/go/fireandoak.com/book, https://directindex.org/go/fireandoak.com/order, https://directindex.org/go/fireandoak.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Toast): yes

Found one hop past the home page: menu page /jersey-city-menus/: menu schema; booking page /reservations/: booking via opentable.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 22 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/fireandoak.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/fireandoak.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/fireandoak.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=fireandoak.com&force=1