# Fern: Agent-Direct Score A (96.9%)

Site: https://fernlondon.co.uk/
Report: https://directindex.org/r/fernlondon.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Fern is ready for agents.
An AI assistant can open Fern's website. It can read what Fern offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://fernlondon.co.uk/reservations (on the business's own site)
- Menu: https://fernlondon.co.uk/menus/breakfast
- Address: 100a George St, CR0 1GP, Croydon
- Hours, from fernlondon.co.uk: Mon–Thu 08:00–23:00; Fri 08:00–00:00; Sat 09:00–00:00; Sun 09:00–23:00
- Its menu mentions: vegan options, vegetarian dishes

## Nearby, also direct
Places near Fern that take a booking or an order on their own website, with no marketplace in between.
- What the Pitta! (50 m): https://directindex.org/r/whatthepitta.com
- CoqFighter (60 m): https://directindex.org/r/coqfighter.com
- Bao Bao (70 m): https://directindex.org/r/baobaolondon.co.uk
- Bread Tree (70 m): https://directindex.org/r/breadtree.co.uk
- Thai Express (80 m): https://directindex.org/r/thaiexpress.co.uk

## What to fix first
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2023.** Visitors and assistants may read that year as the last time anyone looked after the site. In London, 71% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Fern",
  "url": "https://fernlondon.co.uk/",
  "address": "100a George St, CR0 1GP, Croydon",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.37443913,
    "longitude": -0.09373293
  },
  "openingHours": "Mo-Th 08:00-23:00; Fr 08:00-24:00; Sa 09:00-24:00; Su 09:00-23:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "08:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "08:00",
      "closes": "24:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "24:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "09:00",
      "closes": "23:00"
    }
  ],
  "servesCuisine": [
    "european"
  ],
  "acceptsReservations": "https://fernlondon.co.uk/reservations",
  "hasMenu": "https://fernlondon.co.uk/menus/breakfast",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://fernlondon.co.uk/reservations",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Fern

> restaurant (european) in 100a George St, CR0 1GP, Croydon, London.

## Book or order directly

- Book: https://fernlondon.co.uk/reservations (on the business's own site)
- Menu: https://fernlondon.co.uk/menus/breakfast

## Opening hours

Mo-Th 08:00-23:00; Fr 08:00-24:00; Sa 09:00-24:00; Su 09:00-23:00

## About

- Website: https://fernlondon.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Restaurant).** address, opening hours
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
177 of 8985 in London. Top 2% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 87% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | yes |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 37% | no |

Nearest places in the index: Poptata (D, 40 m, https://directindex.org/r/poptata.com); What the Pitta! (B, 52 m, https://directindex.org/r/whatthepitta.com); CoqFighter (B, 63 m, https://directindex.org/r/coqfighter.com); Bao Bao (C, 70 m, https://directindex.org/r/baobaolondon.co.uk); Bread Tree (D, 73 m, https://directindex.org/r/breadtree.co.uk); Thai Express (B, 76 m, https://directindex.org/r/thaiexpress.co.uk); Chick'N Box (C, 80 m, https://directindex.org/r/chicknbox.uk); Mithras Turkish Mediterranean Restaurant (C, 130 m, https://directindex.org/r/mithrasrestaurant.com); Wendy's (B, 188 m, https://directindex.org/r/wendys.com); Fillings (F, 233 m, https://directindex.org/r/fillingscroydon.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 23 everyday questions about London and named 108 places. Fern wasn't one of them. See who was named: https://directindex.org/city/london/recommended


See what an AI agent reads on this site: https://directindex.org/r/fernlondon.co.uk/agent-view

## Businesses like Fern in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 8985 | 54% | 36% | 96.9% |

The best of the businesses of the same kind in London: ALBA London - Italian Restaurant Knightsbridge (A 100%, https://directindex.org/r/alba-ldn.uk); AVA - Steakhouse & Grill (A 100%, https://directindex.org/r/avagrill.co.uk); Akatuki (A 100%, https://directindex.org/r/akatuki.co.uk); Aki (A 100%, https://directindex.org/r/akilondon.com); Al-Fanar (A 100%, https://directindex.org/r/alfanarrestaurant.com).

With the fix above (Structured data is incomplete), the score would be about 100%, which would be first of 8,985 in London.

## The direct record
What agents get for Fern, as JSON: https://directindex.org/api/direct/fernlondon.co.uk
- Book: https://fernlondon.co.uk/reservations (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://fernlondon.co.uk/menus/breakfast (html_page; from the scan)
- Hours: Mo-Th 08:00-23:00; Fr 08:00-24:00; Sa 09:00-24:00; Su 09:00-23:00 (closed now) (from fernlondon.co.uk)
- Phone: none on record
- Stable links that count: https://directindex.org/go/fernlondon.co.uk/book, https://directindex.org/go/fernlondon.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 23 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/fernlondon.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/fernlondon.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/fernlondon.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=fernlondon.co.uk&force=1