# Expression Coiffure: Agent-Direct Score D (43.1%)

Site: http://www.expressioncoiffure.fi/
Report: https://directindex.org/r/expressioncoiffure.fi
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Expression Coiffure is hard for agents to use.
An AI assistant can open Expression Coiffure's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Timma, a marketplace.

## Direct links
- Phone: +358413658302
- Address: Uudenmaankatu 27 00120 Helsinki
- Hours, from OpenStreetMap · Overture Maps: Mon–Fri 08:00–18:00; Sat 09:00–17:00; Sun closed
- Open on Saturday
- Prices: 119 prices on the site, the middle one €70.00
- Languages: English, Finnish

## Nearby, also direct
Places near Expression Coiffure that take a booking or an order on their own website, with no marketplace in between.
- Hair Design Helsinki (50 m): https://directindex.org/r/hairdesignhelsinki.fi
- High Care Beauty Helsinki (60 m): https://directindex.org/r/highcarebty.com
- Rakkaudella Karoliina (70 m): https://directindex.org/r/rakkaudellakaroliina.com
- Aito (70 m): https://directindex.org/r/aitohairandbeauty.fi
- Long lasting beauty (90 m): https://directindex.org/r/longlastingbeauty.fi

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments only through timma.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **119 prices on the landing page, the middle one €70.00.** In Helsinki, the middle price of comparable sites that show prices is €63.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Expression Coiffure",
  "url": "http://www.expressioncoiffure.fi/",
  "telephone": "+358413658302",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Uudenmaankatu 27",
    "postalCode": "00120",
    "addressLocality": "Helsinki",
    "addressCountry": "FI"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 60.1634563,
    "longitude": 24.9375549
  },
  "openingHours": "Mo-Fr 08:00-18:00; Sa 09:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
735 of 1054 in Helsinki hairdressers and beauty salons. Top 70% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 39% | yes |

Nearest places in the index: Parturi-Kampaamo Ilpo Jämsén (F, 21 m, https://directindex.org/r/ilpojamsen.fi); Myfavoriteone Shop (D, 46 m, https://directindex.org/r/myfavoriteone.fi); Hair Design Helsinki (B, 53 m, https://directindex.org/r/hairdesignhelsinki.fi); High Care Beauty Helsinki (B, 60 m, https://directindex.org/r/highcarebty.com); Rakkaudella Karoliina (C, 71 m, https://directindex.org/r/rakkaudellakaroliina.com); Aito (C, 72 m, https://directindex.org/r/aitohairandbeauty.fi); Salon milagro (C, 76 m, https://directindex.org/r/salonmilagro.fi); Salon Peach (C, 82 m, https://directindex.org/r/salonpeach.fi); Long lasting beauty (B, 85 m, https://directindex.org/r/longlastingbeauty.fi); FysioState (F, 91 m, https://directindex.org/r/omasivu.fi).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); Sites using Timma 48% (3% A or B, 176 sites); This site 43.1%.

See what an AI agent reads on this site: https://directindex.org/r/expressioncoiffure.fi/agent-view

## Businesses like Expression Coiffure in Helsinki hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Helsinki hairdressers and beauty salons | 1054 | 53% | 19% | 43.1% |
| Sites built with WordPress in Helsinki hairdressers and beauty salons | 409 | 58% | 30% | 43.1% |
| Sites using Timma in Helsinki hairdressers and beauty salons | 164 | 48% | 3% | 43.1% |
| Sites built with WordPress and using Timma in Helsinki hairdressers and beauty salons | 65 | 48% | 3% | 43.1% |

The best of the sites built with WordPress and using Timma in Helsinki hairdressers and beauty salons: Kauneushoitola Kaunis Kyllikki (B 81.5%, https://directindex.org/r/kauniskyllikki.fi); Kauneus&Komeus (B 72.3%, https://directindex.org/r/kauneusjakomeus.fi); Guud Muud Salon (C 66.2%, https://directindex.org/r/guudmuudsalon.fi); Hiuspalvelut Kontula & Myllypuro (C 66.2%, https://directindex.org/r/hiuspalvelut.fi); Pretty Birdy (C 66.2%, https://directindex.org/r/prettybirdy.fi).

With the three fixes above (No structured data for the business; Appointments only through timma; No price list of services found), the score would be about 95.4%, which would be first of 1,054 in Helsinki hairdressers and beauty salons.

## The direct record
What agents get for Expression Coiffure, as JSON: https://directindex.org/api/direct/expressioncoiffure.fi
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 08:00-18:00; Sa 09:00-17:00 (open now) (from OpenStreetMap)
- Phone: +358413658302

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Timma: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/expressioncoiffure.fi
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/expressioncoiffure.fi/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/expressioncoiffure.fi/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=expressioncoiffure.fi&force=1