# Etch Hair: Agent-Direct Score C (58.8%) Site: https://etchhair.com/ Report: https://directindex.org/r/etchhair.com Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Etch Hair is partly visible to agents. An AI assistant can open Etch Hair's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site. ## Direct links - Book directly: https://www.etchhair.com/booking (on the business's own site) - Phone: +1 403 457 5797 ## What to fix first - **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Etch Hair > hair salon in 4 Street SW 1410 Calgary, Calgary hairdressers and beauty salons. Phone +1 403 457 5797. ## Book or order directly - Book: https://www.etchhair.com/booking (on the business's own site) ## About - Website: https://etchhair.com/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Appointments on your own site.** Agents can book an appointment without going through a marketplace. ## Where it stands 525 of 1158 in Calgary hairdressers and beauty salons. Top 45% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | yes | | Publish the menu or price list as HTML | 19% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes | | Structured data with address, phone and hours | 19% | no | | Have an llms.txt | 44% | no | Nearest places in the index: Aura Spa (C, 105 m, https://directindex.org/r/auraspacalgary.com); Hair Lab Calgary (B, 108 m, https://directindex.org/r/hairlabcalgary.com); Mai Body Clinic (B, 124 m, https://directindex.org/r/maibodyclinic.com); The Loft Laser & Skin Aesthetics (C, 131 m, https://directindex.org/r/laserloft.ca); LuciaEsthetics (F, 176 m, https://directindex.org/r/luciaesthetics.ca); Ab The Beauty Spa by Ale Barraza (F, 178 m, https://directindex.org/r/abthebeautyspa.com); PAI Medical Group (D, 183 m, https://directindex.org/r/paihair.com); Exquisite Nails & Spa (C, 191 m, https://directindex.org/r/exquisitenailsandspa.ca); Social Cut & Shave (D, 200 m, https://directindex.org/r/socialcutandshave.com); The Lash Attic (F, 207 m, https://directindex.org/r/thelashattic.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Calgary hairdressers and beauty salons and named 65 places. Etch Hair wasn't one of them. See who was named: https://directindex.org/city/calgary-salons/recommended Compared with its peers: Sites built with Squarespace 65% (49% A or B, 11547 sites); This site 58.8%. See what an AI agent reads on this site: https://directindex.org/r/etchhair.com/agent-view ## Businesses like Etch Hair in Calgary hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Calgary hairdressers and beauty salons | 1158 | 54% | 25% | 58.8% | | Sites built with Squarespace in Calgary hairdressers and beauty salons | 135 | 68% | 50% | 58.8% | The best of the sites built with Squarespace in Calgary hairdressers and beauty salons: FLY MediSpa (A 92.3%, https://directindex.org/r/flymedispa.ca); NINA Aesthetics (A 89.2%, https://directindex.org/r/ninaaesthetics.ca); Beauty Garden YYC (A 86.2%, https://directindex.org/r/beautygardenyyc.com); Esme Beauty Boutique (A 86.2%, https://directindex.org/r/esmebeautiful.com); La Palma Spa (A 86.2%, https://directindex.org/r/lapalmaspa.com). With the two fixes above (No structured data for the business; No price list of services found), the score would be about 86.3%. That would be 11th of 1,158 in Calgary hairdressers and beauty salons, up from 525th. ## The direct record What agents get for Etch Hair, as JSON: https://directindex.org/api/direct/etchhair.com - Book: https://www.etchhair.com/booking (own site; could not verify: partial (2026-10-17)) - Order: none on record - Menu: none on record - Hours: none on record - Phone: +1 403 457 5797 - Stable links that count: https://directindex.org/go/etchhair.com/book ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no Found one hop past the home page: booking page /booking: booking via vagaro. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 0 | 25 | | Actionable | 22 | 30 | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/etchhair.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/etchhair.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/etchhair.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=etchhair.com&force=1