# Esu Massage Therapy: Agent-Direct Score C (62%)

Site: https://www.esumassage.com/
Report: https://directindex.org/r/esumassage.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Esu Massage Therapy is partly visible to agents.

## Direct links
- Book directly: https://www.esumassage.com/appointments-registration/ (on the business's own site)
- Menu: https://www.esumassage.com/#mobile-menu-toggle
- Phone: +1-416-994-4106

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HealthAndBeautyBusiness",
  "name": "Esu Massage Therapy",
  "url": "https://www.esumassage.com/",
  "telephone": "+1-416-994-4106",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Bloor Street West 390",
    "addressLocality": "Toronto"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.6661492,
    "longitude": -79.4070265
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.esumassage.com/appointments-registration/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Esu Massage Therapy

> health and beauty business in Bloor Street West 390 Toronto, Toronto hairdressers and beauty salons. Phone +1-416-994-4106.

## Book or order directly

- Book: https://www.esumassage.com/appointments-registration/ (on the business's own site)
- Menu: https://www.esumassage.com/#mobile-menu-toggle

## About

- Website: https://www.esumassage.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Price list of services is an HTML page.** Agents can read items and prices directly.
- **Appointments on your own site.** Agents can book an appointment without a marketplace in the loop.

## Where it stands
96 of 344 in Toronto hairdressers and beauty salons. Top 28% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 26% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | no |
| Structured data with address, phone and hours | 9% | no |
| Have an llms.txt | 51% | no |

Nearest places in the index: Alex Cuts (F, 14 m, https://directindex.org/r/alexcuts.com); XBow Barbers Lounge (C, 194 m, https://directindex.org/r/xbowbarbers.com); Barber Shisha (B, 225 m, https://directindex.org/r/puedmaginkpire.com); FORTE Massage Therapy (C, 297 m, https://directindex.org/r/fortemassage.ca); Aroma Waxing Clinic (C, 483 m, https://directindex.org/r/aromawcs.ca); Touchbaes (F, 508 m, https://directindex.org/r/touchbaes.ca); H2GOA (C, 546 m, https://directindex.org/r/h2hair.ca); Sora Beauty Salon (D, 585 m, https://directindex.org/r/sorasalon.ca); Vivita Apothecary & Fassage (C, 594 m, https://directindex.org/r/vivitatoronto.com); My Love Spa (C, 607 m, https://directindex.org/r/mylovespa.ca).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); This site 62%.

See what an AI agent reads on this site: https://directindex.org/r/esumassage.com/agent-view

Read by AI agents 1 times this month (ClaudeBot 1).

## Businesses like Esu Massage Therapy in Toronto hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Toronto hairdressers and beauty salons | 344 | 48% | 14% | 62% |
| Built with WordPress in Toronto hairdressers and beauty salons | 105 | 56% | 14% | 62% |

The best of Built with WordPress in Toronto hairdressers and beauty salons: MD Skin Lab (A 87.5%, https://directindex.org/r/mdskinlab.ca); Wellness Steps (B 83.8%, https://directindex.org/r/wellnessstepsmississauga.com); Ana's Nail Boutique & Spa (B 82.5%, https://directindex.org/r/anaboutique.net); Sekai Nail and Beauty Bar (B 82.5%, https://directindex.org/r/sekainailandbeautybar.com); Define Hair Studio (B 80%, https://directindex.org/r/definehair.ca).

With the two fixes above (No structured data for the business; The server turns AI crawlers away at the door) the score would be about 95.4%: first of 344 in Toronto hairdressers and beauty salons.

## The direct record
What agents get for Esu Massage Therapy, as JSON: https://directindex.org/api/direct/esumassage.com
- Book: https://www.esumassage.com/appointments-registration/ (own site; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: https://www.esumassage.com/#mobile-menu-toggle (html_page; from the scan)
- Hours: none on record
- Phone: +1-416-994-4106
- Stable links that count: https://directindex.org/go/esumassage.com/book, https://directindex.org/go/esumassage.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 7 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/esumassage.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/esumassage.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=esumassage.com&force=1