# Institut Esthederm: Agent-Direct Score F (35.8%)

Site: https://www.esthederm.com.tr/
Report: https://directindex.org/r/esthederm.com.tr
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Institut Esthederm is largely invisible to agents.
Some AI assistants are turned away by Institut Esthederm's website. What Institut Esthederm offers is on another site. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +902122907070
- Address: 13. Sokak 31, 34485, Sarıyer

## Nearby, also direct
Places near Institut Esthederm that take a booking or an order on their own website, with no marketplace in between.
- LYN Skincare (690 m): https://directindex.org/r/lynskincare.com
- Viola VIP beauty Lounge (840 m): https://directindex.org/r/violavip.com
- Banu Kozmetik (870 m): https://directindex.org/r/banukozmetik.com.tr

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Price list of services is on another site.** (+5 points) The link goes to naosstars.com, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Istanbul, 27% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Institut Esthederm",
  "url": "https://www.esthederm.com.tr/",
  "telephone": "+902122907070",
  "address": "13. Sokak 31, 34485, Sarıyer",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.11471,
    "longitude": 29.01474
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.

## Where it stands
814 of 1203 in Istanbul hairdressers and beauty salons. Top 68% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 79% | no |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 84% | no |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 40% | yes |

Nearest places in the index: Supra Spa Wellness Mashattan (F, 155 m, https://directindex.org/r/supraspa.com); BIODERMA (D, 184 m, https://directindex.org/r/bioderma.com.tr); Corpus Spa Mashattan (F, 330 m, https://directindex.org/r/corpusspa.com.tr); Studio BK (F, 331 m, https://directindex.org/r/studiobk.com.tr); Guvercin Rahim Vip Beauty Studio (F, 633 m, https://directindex.org/r/guvercinrahim.com); LYN Skincare (F, 688 m, https://directindex.org/r/lynskincare.com); Viola VIP beauty Lounge (C, 837 m, https://directindex.org/r/violavip.com); Banu Kozmetik (F, 873 m, https://directindex.org/r/banukozmetik.com.tr); Ocean Club Fitness & Spa / Hilton Istanbul Maslak (F, 938 m, https://directindex.org/r/oceanclub.com.tr); Erdem Kıramer (F, 1505 m, https://directindex.org/r/uraz.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/esthederm.com.tr/agent-view

## Businesses like Institut Esthederm in Istanbul hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Istanbul hairdressers and beauty salons | 1203 | 42% | 8% | 35.8% |

The best of the businesses of the same kind in Istanbul hairdressers and beauty salons: Dibekli Grand Hamam (A 86.2%, https://directindex.org/r/dibekligrandhamam.com); Andromeda Spa (B 84.6%, https://directindex.org/r/andromedaspa.com); Dr. Terziler Exclusive Hair Clinic (B 84.6%, https://directindex.org/r/drterziler.com); Milord Hotel Mecidiyeköy & Aqua Plus Spa, Spa Merkezi (B 84.6%, https://directindex.org/r/aquapluspa.com); Prof Clinic (B 84.6%, https://directindex.org/r/clinicprof.com).

With the three fixes above (No structured data for the business; No online booking link on the website; The server turns AI crawlers away at the door), the score would be about 87.7%, which would be first of 1,203 in Istanbul hairdressers and beauty salons.

## The direct record
What agents get for Institut Esthederm, as JSON: https://directindex.org/api/direct/esthederm.com.tr
- Book: none on record
- Order: none on record
- Menu: https://naosstars.com/?utm_source=esthedermcomtr&utm_medium=website&utm_campaign=onlineshopbutton&utm_content=menu (external; from the scan)
- Hours: none on record
- Phone: +902122907070
- Stable links that count: https://directindex.org/go/esthederm.com.tr/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 3 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/esthederm.com.tr
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/esthederm.com.tr/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/esthederm.com.tr/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=esthederm.com.tr&force=1