# 𝑮𝑹𝑬𝑮𝑮𝑺 𝑵𝑬𝑾𝑰𝑵𝑮𝑻𝑶𝑵 : Agent-Direct Score F (12.3%)

Site: https://www.esso.co.uk/en-gb
Report: https://directindex.org/r/esso.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
𝑮𝑹𝑬𝑮𝑮𝑺 𝑵𝑬𝑾𝑰𝑵𝑮𝑻𝑶𝑵  is largely invisible to agents.
AI assistants can't open 𝑮𝑹𝑬𝑮𝑮𝑺 𝑵𝑬𝑾𝑰𝑵𝑮𝑻𝑶𝑵 's website, so they go by what other sites say about it.

## Direct links
- Phone: +2034792405
- Address: 197 New Kent Road, SE1 4, London
- Languages: Arabic, German, Greek, English, Spanish, French, Norwegian Bokmål, Dutch, Thai, Chinese

## Nearby, also direct
Places near 𝑮𝑹𝑬𝑮𝑮𝑺 𝑵𝑬𝑾𝑰𝑵𝑮𝑻𝑶𝑵  that take a booking or an order on their own website, with no marketplace in between.
- Jasmine Garden (190 m): https://directindex.org/r/thejasminegarden.com
- Horangee Pocha & Karaoke (230 m): https://directindex.org/r/horangeepocha.com
- Cheli (380 m): https://directindex.org/r/cheli.co.uk
- Katchori (430 m): https://directindex.org/r/kachorirestaurant.com
- Beza Ethiopian Food (480 m): https://directindex.org/r/bezaethio.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (challenge:access denied). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "𝑮𝑹𝑬𝑮𝑮𝑺 𝑵𝑬𝑾𝑰𝑵𝑮𝑻𝑶𝑵 ",
  "url": "https://www.esso.co.uk/en-gb",
  "telephone": "+2034792405",
  "address": "197 New Kent Road, SE1 4, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.49437,
    "longitude": -0.09073
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
7891 of 8985 in London. Top 88% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 87% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 63% | no |
| Have an llms.txt | 36% | no |

Nearest places in the index: Lebanese Grill (D, 90 m, https://directindex.org/r/lebanesegrill.co.uk); Tokoton (F, 170 m, https://directindex.org/r/tokotonramen.com); Jasmine Garden (C, 193 m, https://directindex.org/r/thejasminegarden.com); Five Star Fish Bar (D, 222 m, https://directindex.org/r/fivestarfishbarlondon.co.uk); Horangee Pocha & Karaoke (B, 228 m, https://directindex.org/r/horangeepocha.com); Cheli (B, 376 m, https://directindex.org/r/cheli.co.uk); Katchori (B, 427 m, https://directindex.org/r/kachorirestaurant.com); Beza Ethiopian Food (B, 482 m, https://directindex.org/r/bezaethio.com); Miko’s Ecuadorian & Spanish Kitchen (B, 484 m, https://directindex.org/r/mikosmikos.co.uk); KOI Ramen Bar (B, 485 m, https://directindex.org/r/koiramenbar.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about London and named 66 places. 𝑮𝑹𝑬𝑮𝑮𝑺 𝑵𝑬𝑾𝑰𝑵𝑮𝑻𝑶𝑵  wasn't one of them. See who was named: https://directindex.org/city/london/recommended


See what an AI agent reads on this site: https://directindex.org/r/esso.co.uk/agent-view

## Businesses like 𝑮𝑹𝑬𝑮𝑮𝑺 𝑵𝑬𝑾𝑰𝑵𝑮𝑻𝑶𝑵  in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 8985 | 54% | 36% | 12.3% |

The best of the businesses of the same kind in London: ALBA London - Italian Restaurant Knightsbridge (A 100%, https://directindex.org/r/alba-ldn.uk); AVA - Steakhouse & Grill (A 100%, https://directindex.org/r/avagrill.co.uk); Akatuki (A 100%, https://directindex.org/r/akatuki.co.uk); Aki (A 100%, https://directindex.org/r/akilondon.com); Al-Fanar (A 100%, https://directindex.org/r/alfanarrestaurant.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No booking or ordering link on the website; Structured data is incomplete), the score would be about 84.6%. That would be 1224th of 8,985 in London, up from 7891st.

## The direct record
What agents get for 𝑮𝑹𝑬𝑮𝑮𝑺 𝑵𝑬𝑾𝑰𝑵𝑮𝑻𝑶𝑵 , as JSON: https://directindex.org/api/direct/esso.co.uk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +2034792405

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got challenge:access denied); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/esso.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/esso.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=esso.co.uk&force=1