---
title: What an AI agent reads on 𝑮𝑹𝑬𝑮𝑮𝑺 𝑵𝑬𝑾𝑰𝑵𝑮𝑻𝑶𝑵 · The Direct Index
url: https://directindex.org/r/esso.co.uk/agent-view?format=md
---

[The Direct Index](https://directindex.org/)
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 [Report](https://directindex.org/r/esso.co.uk) · scanned 2026-10-21

# What an AI agent reads on 𝑮𝑹𝑬𝑮𝑮𝑺 𝑵𝑬𝑾𝑰𝑵𝑮𝑻𝑶𝑵

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [esso.co.uk](https://www.esso.co.uk/en-gb), taken from the copy the scanner kept.

4,615

characters of text without JavaScript

Organization

structured data for the business

3

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)

 Text

## The words an agent gets

Title: Petrol and Diesel Service Stations in the United Kingdom | EssoBack ButtonFilter Button · language en-GB. First 1,800 of 4,615 characters:

```
Petrol and Diesel Service Stations in the United Kingdom | Esso Skip to main content • Business lines • Global brands Select location Social Menu Station Finder Loyalty & Payments Fuels Contact Station Finder Loyalty & Payments Fuels Contact Station Finder Loyalty & Payments Fuels Contact Search This website may not be able to support Internet Explorer. Please use other compatible browsers such as Chrome and Edge for a better experience. All website features may not be available based upon your cookie consent elections. Privacy center to update settings. Previous Looking for fuel nearby?We can help you find your nearest service station and even give you directions.Find a service station Get double Nectar points when you fill up on Supreme+Find out how to earn more Nectar points Esso. Where the Nectar’s at.Discover Esso Nectar Next It’s never just a journeySimple tips to save money, look after your car and make every journey count.Explore feel-good journeys Esso Card™ TruckBuilt for high-usage diesel fleets, the new Esso Card™ Truck delivers fixed weekly pricing and access to more than 1,400 sites across the UK’s largest branded fuel network.Find out more Swap 300 Nectar points to get 5p off per litreUse your Nectar points to get a discount on fuel at participating Esso service stations. All you need to do is put a minimum of 10 litres into your car, scan your Nectar card or pay through the Esso App and you’ll have the option to swap 300 Nectar points for 5p off per litre. (Maximum 60 litres).Discover more Get more out of your Esso Card™Find out how we can help you save time and money with Esso Card™.Learn more about Esso Card Esso NectarCollect and spend Nectar points when you visit participating Esso service stations.Discover more about Nectar Get closer to our fuelsFi
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | no |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (Organization) |

 Actions

## The links it would act on

No booking or ordering link found. An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/esso.co.uk) turns it into a score and a list of fixes, with code to paste.

#### The Direct Index

[Why direct](https://directindex.org/why)[What agent-direct means](https://directindex.org/agent-direct)[About and principles](https://directindex.org/about)[Methodology](https://directindex.org/methodology)[Privacy](https://directindex.org/privacy)[Terms](https://directindex.org/terms)[Corrections](https://directindex.org/corrections)[Legal notice](https://directindex.org/legal)

#### Use it

[Free scanner](https://directindex.org/scan)[City indexes](https://directindex.org/cities)[Search the index](https://directindex.org/search)[Rankings](https://directindex.org/rankings)[What assistants recommend](https://directindex.org/assistants)[Ask the index](https://directindex.org/ask)

#### Vendors and help

[Booking and ordering vendors](https://directindex.org/vendors)[Which vendors' terms allow agents](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency)

#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

[Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml)

Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```