# Heel To Toes: Agent-Direct Score D (43.1%)

Site: https://essexfoothealthpractitioner.co.uk/
Report: https://directindex.org/r/essexfoothealthpractitioner.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Heel To Toes is hard for agents to use.
Some AI assistants are turned away by Heel To Toes's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +447932361609
- Address: Office 8, Icon Officies, 321-323 High Rd, RM6 6AX, Romford
- Prices: 4 prices on the site, the middle one £40.00

## Nearby, also direct
Places near Heel To Toes that take a booking or an order on their own website, with no marketplace in between.
- Vets for Pets (440 m): https://directindex.org/r/vets4pets.com
- Chadwell Dental Care (1.2 km): https://directindex.org/r/chadwelldentalcare.co.uk
- Laburnum Health Centre (1.4 km): https://directindex.org/r/laburnumhealth.co.uk
- CHADWELL HEATH DENTAL & ANAESTHETIC CLINIC (1.4 km): https://directindex.org/r/carholmedentalgroup.co.uk
- Nupas (1.5 km): https://directindex.org/r/nupas.co.uk

## What to fix first
- **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User.** (+10 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+4 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows 07507667671, but OpenStreetMap or Overture Maps lists +447932361609. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **4 prices on the landing page, the middle one £40.00.** In London, the middle price of comparable sites that show prices is £80.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Heel To Toes",
  "url": "https://essexfoothealthpractitioner.co.uk/",
  "telephone": "+447932361609",
  "address": "Office 8, Icon Officies, 321-323 High Rd, RM6 6AX, Romford",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.57300431,
    "longitude": 0.14705309
  }
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

## Already right
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** address

## Where it stands
3342 of 5012 in London dentists, clinics and vets. Top 67% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 6% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 31% | no |
| Have an llms.txt | 42% | yes |

Nearest places in the index: Vets for Pets (B, 438 m, https://directindex.org/r/vets4pets.com); Whalebone Lane North Dental Practice (F, 448 m, https://directindex.org/r/dentalsedation.co.uk); Chadwell Heath Orthodontic Practice (D, 627 m, https://directindex.org/r/chadwellheathorthodonticpractice.co.uk); Gcr Physiotherapy (C, 783 m, https://directindex.org/r/gcrphysiotherapy.co.uk); Churchgate Resource Centre (F, 961 m, https://directindex.org/r/churchgateservices.co.uk); Chadwell Dental Care (C, 1240 m, https://directindex.org/r/chadwelldentalcare.co.uk); Laburnum Health Centre (C, 1383 m, https://directindex.org/r/laburnumhealth.co.uk); CHADWELL HEATH DENTAL & ANAESTHETIC CLINIC (B, 1400 m, https://directindex.org/r/carholmedentalgroup.co.uk); Nupas (A, 1483 m, https://directindex.org/r/nupas.co.uk); Chadwell Heath Surgery (C, 1503 m, https://directindex.org/r/chadwellheathsurgery.nhs.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London dentists, clinics and vets and named 79 places. Heel To Toes wasn't one of them. See who was named: https://directindex.org/city/london-clinics/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 251601 sites); This site 43.1%.

See what an AI agent reads on this site: https://directindex.org/r/essexfoothealthpractitioner.co.uk/agent-view

## Businesses like Heel To Toes in London dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London dentists, clinics and vets | 5012 | 50% | 21% | 43.1% |
| Sites built with WordPress in London dentists, clinics and vets | 2369 | 61% | 33% | 43.1% |

The best of the sites built with WordPress in London dentists, clinics and vets: Grosvenor Gardens Healthcare (A 95.4%, https://directindex.org/r/gghealthcare.uk); Mayfair Health (A 95.4%, https://directindex.org/r/mayfairhealth.co.uk); Raynes Park Physio (A 95.4%, https://directindex.org/r/raynespark-physio.co.uk); The Hearing Care Partnership (A 95.4%, https://directindex.org/r/thcp.co.uk); DJN Physios (A 93.8%, https://directindex.org/r/djnphysioslondon.co.uk).

With the three fixes above (No online booking link on the website; robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User; No list of services and prices found), the score would be about 89.2%. That would be 12th of 5,012 in London dentists, clinics and vets, up from 3342nd.

## The direct record
What agents get for Heel To Toes, as JSON: https://directindex.org/api/direct/essexfoothealthpractitioner.co.uk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +447932361609

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 11 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/essexfoothealthpractitioner.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/essexfoothealthpractitioner.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/essexfoothealthpractitioner.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=essexfoothealthpractitioner.co.uk&force=1