# ESS Clinic: Agent-Direct Score D (44.6%) Site: https://www.essclinic.co.uk/ Report: https://directindex.org/r/essclinic.co.uk Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.) ESS Clinic is hard for agents to use. ## Direct links - Phone: +44 20 8989 2004 ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Appointments only through fresha.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost' from directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # ESS Clinic > physician in George Lane 142, London dentists, clinics and vets. Phone +44 20 8989 2004. ## About - Website: https://www.essclinic.co.uk/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response. - **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them. ## Where it stands 781 of 1015 in London dentists, clinics and vets. Top 77% of the sites scanned in this index. | What the top tenth of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 99% | no | | Publish the menu or price list as HTML | 9% | no | | Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes | | Structured data with address, phone and hours | 43% | no | | Have an llms.txt | 33% | no | Nearest places in the index: Southdene Surgery (C, 52 m, https://directindex.org/r/southdenesurgery.co.uk); Lily House Consulting Rooms (C, 163 m, https://directindex.org/r/lilyhouse.com); The Shrubberies Medical Centre (C, 175 m, https://directindex.org/r/theshrubberiesmedicalcentre.co.uk); Numi Scan East London (C, 189 m, https://directindex.org/r/eastlondonnumiscan.co.uk); Woodbury Practice (D, 240 m, https://directindex.org/r/woodburypractice.co.uk); The Elmhurst Practice (C, 515 m, https://directindex.org/r/elmhurstpractice.co.uk); Improve Your Smile (B, 850 m, https://directindex.org/r/improveyoursmile.co.uk); Clayhall Group Practice (C, 1761 m, https://directindex.org/r/clayhallgrouppractice.co.uk); The Broadway Surgery (C, 1779 m, https://directindex.org/r/broadway-surgery.co.uk); Hegy Walk-in Clinic (C, 1892 m, https://directindex.org/r/hegy.uk). ## What assistants answer Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included. Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); Sites using Fresha 53% (3% A or B, 147 sites); This site 44.6%. See what an AI agent reads on this site: https://directindex.org/r/essclinic.co.uk/agent-view ## Businesses like ESS Clinic in London dentists, clinics and vets | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Same kind in London dentists, clinics and vets | 1015 | 54% | 24% | 44.6% | | Built with WordPress in London dentists, clinics and vets | 530 | 65% | 35% | 44.6% | | Using Fresha in London dentists, clinics and vets | 1 | 45% | 0% | 44.6% | | Built with WordPress and using Fresha in London dentists, clinics and vets | 1 | 45% | 0% | 44.6% | The best of Built with WordPress in London dentists, clinics and vets: Mr Azhar Khan (A 89.2%, https://directindex.org/r/urology-london.co.uk); Tessa Jowell Health Centre (A 86.2%, https://directindex.org/r/selondonics.org); Windsor House Dental Surgery (A 86.2%, https://directindex.org/r/windsorhousedental.co.uk); 360 Med (B 84.6%, https://directindex.org/r/360med.co.uk); Heath Street Dental, Orthodontic & Implant Centre (B 84.6%, https://directindex.org/r/heathstreetdental.co.uk). With the three fixes above (No structured data for the business; Appointments only through fresha; No list of services and prices found) the score would be about 95.4%: first of 1,015 in London dentists, clinics and vets. ## The direct record What agents get for ESS Clinic, as JSON: https://directindex.org/api/direct/essclinic.co.uk - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +44 20 8989 2004 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured - Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use Not measured at this scan; the next scan measures it. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 1 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/essclinic.co.uk - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Deep report: https://directindex.org/r/essclinic.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=essclinic.co.uk&force=1