# Pizza Especial - Pizzeria Köln: Agent-Direct Score C (58.5%)

Site: https://www.especial-lieferservice.de/
Report: https://directindex.org/r/especial-lieferservice.de
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Pizza Especial - Pizzeria Köln is partly visible to agents.
Some AI assistants are turned away by Pizza Especial - Pizzeria Köln's website. It can read what Pizza Especial - Pizzeria Köln offers. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://www.especial-lieferservice.de/backend/restaurantorder (on the business's own site)
- Menu: https://www.especial-lieferservice.de/
- Phone: 0221247803
- Address: Brüsseler Str. 15, 50674, Köln
- Prices: 8 prices on the site, the middle one €7.05

## Nearby, also direct
Places near Pizza Especial - Pizzeria Köln that take a booking or an order on their own website, with no marketplace in between.
- More Taste (550 m): https://directindex.org/r/themorepizza.com
- Pizza Pazza (1.3 km): https://directindex.org/r/pizzapazza.eu

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User.** (+10 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **8 prices on the landing page, the middle one €7.05.** In Cologne, the middle price of comparable sites that show prices is €11.80.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Pizza Especial - Pizzeria Köln",
  "url": "https://www.especial-lieferservice.de/",
  "telephone": "0221247803",
  "address": "Brüsseler Str. 15, 50674, Köln",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 50.9341692,
    "longitude": 6.9341002
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.especial-lieferservice.de/backend/restaurantorder",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Pizza Especial - Pizzeria Köln

> local business (pizza) in Brüsseler Str. 15, 50674, Köln, Cologne. Phone 0221247803.

## Book or order directly

- Order: https://www.especial-lieferservice.de/backend/restaurantorder (on the business's own site)
- Menu: https://www.especial-lieferservice.de/

## About

- Website: https://www.especial-lieferservice.de/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list with prices on the page.** Agents can read the items and prices.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
646 of 1796 in Cologne. Top 36% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | yes |
| Publish the menu or price list as HTML | 80% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 89% | no |
| Structured data with address, phone and hours | 47% | no |
| Have an llms.txt | 25% | no |

Nearest places with a similar menu: Pizza Pazza (C, 209 m, https://directindex.org/r/pizza-pazza-koeln.de); Lunch Box (F, 295 m, https://directindex.org/r/lunchbox-pizza.de); More Taste (B, 553 m, https://directindex.org/r/themorepizza.com); Pizza Pazza (D, 621 m, https://directindex.org/r/pizza-pazza-koln-sulz-koln.de); SORELLINA di Nuvola Napoli (F, 687 m, https://directindex.org/r/nuvolanapoli.de); Prego (A, 924 m, https://directindex.org/r/pizzaprego-foodservice.de); NeoNeo (C, 938 m, https://directindex.org/r/neoneo.de); Pizza Werk (D, 1199 m, https://directindex.org/r/pizzawerk.de); Pizza Hut (D, 1244 m, https://directindex.org/r/pizzahut.de); Pizza Pazza (C, 1262 m, https://directindex.org/r/pizzapazza.eu).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Cologne and named 80 places. Pizza Especial - Pizzeria Köln wasn't one of them. See who was named: https://directindex.org/city/cologne/recommended


See what an AI agent reads on this site: https://directindex.org/r/especial-lieferservice.de/agent-view

## Businesses like Pizza Especial - Pizzeria Köln in Cologne

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Cologne | 1796 | 49% | 21% | 58.5% |

The best of the businesses of the same kind in Cologne: Belegte Brotstangen (A 100%, https://directindex.org/r/belegte-brotstangen.de); Bickendorfer Hof (A 100%, https://directindex.org/r/bickendorfer-hof.de); Bulgogi Haus (A 100%, https://directindex.org/r/bulgogi-haus.de); Daikan (A 100%, https://directindex.org/r/daikan.de); Pizza Arena (A 100%, https://directindex.org/r/pizzaarena24.de).

With the two fixes above (No structured data for the business; robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User), the score would be about 95.4%. That would be 14th of 1,796 in Cologne, up from 646th.

## The direct record
What agents get for Pizza Especial - Pizzeria Köln, as JSON: https://directindex.org/api/direct/especial-lieferservice.de
- Book: none on record
- Order: https://www.especial-lieferservice.de/backend/restaurantorder (own site; found by the scan of 2026-10-20, not yet tested)
- Menu: https://www.especial-lieferservice.de/ (html_inline; from the scan)
- Hours: none on record
- Phone: 0221247803
- Stable links that count: https://directindex.org/go/especial-lieferservice.de/order, https://directindex.org/go/especial-lieferservice.de/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/especial-lieferservice.de
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/especial-lieferservice.de/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/especial-lieferservice.de/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=especial-lieferservice.de&force=1